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Marketing

KFC and Lifetime have created a Colonel Sanders movie, really

The holiday mini-movie features Saved by the Bell actor Mario Lopez in “A Recipe for Seduction” that will appear on the channel Sunday.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

Operators are counting on holiday gift cards to boost revenue but sales are down.

Marketing

McDonald’s is giving away McRibs, but there’s a catch

By Jonathan Maze on Nov. 30, 2020

Customers who shave their facial hair can get one of 10,000 free McRib sandwiches as the chain partners with No Shave November.

Marketing

How best practices for localized marketing strategy help restaurants win

Sponsored content from our partner SOCi on Nov. 30, 2020

Localized marketing is essential for running successful multi-location businesses.

Marketing

RB's 2020 Restaurant Holiday Gift Guide

By Jonathan Maze on Nov. 22, 2020

Consumers apparently want to look and smell like their favorite restaurants, and chains are here to give it to them.

Marketing

McDonald’s wants to raise its marketing game

By Jonathan Maze on Nov. 11, 2020

The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers.

Marketing

Domino’s names WorkInProgress agency of record

By Jonathan Maze on Nov. 02, 2020

The Colorado-based agency will handle creative execution, brand strategy and digital design.

Food

Secret menus are thriving in the digital underground

By Patricia Cobe on Oct. 21, 2020

Those in the know can unearth items that aren’t posted on menus.

Marketing

Restaurants get into the Halloween spirit with spooky specials

By Patricia Cobe on Oct. 20, 2020

Parties and trick-or-treating may be a no-go this year, but operators are scaring up fun activities and menu items to make up for it.

Marketing

Taco Bell brings back its Steal a Base, Steal a Taco promotion

By Jonathan Maze on Oct. 16, 2020

The chain is bringing back its World Series promotion for the ninth year, and this time the company is bringing its app in on the game.

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