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Marketing

California Pizza Kitchen hopes a fake rebrand will get people talking

 By Joe Guszkowski on Mar. 27, 2025

The casual-dining chain created some buzz this week by unveiling a bold new look, only to reverse course with the help of actress and superfan Busy Philipps.

Marketing

Restaurants jump through hoops to lure March Madness fans

 By Patricia Cobe on Mar. 26, 2025

College basketball fever goes beyond sports bars and wing joints this year, as steakhouses, pizza chains and Asian concepts compete to score big.

Marketing

Restaurant Business is a finalist for 11 Jesse H. Neal Awards

By Restaurant Business Staff on Mar. 25, 2025

The annual awards presented by the Software and Information Industry Association recognize excellence in business media.

Marketing

Cava puts 'Peter Chip' to work on social channels to promote National Pita Day

By Patricia Cobe on Mar. 24, 2025

Rewards members can score free pita chips at the Mediterranean fast casual on Saturday and fans can celebrate with Cava's resident pita chip personality all week long.

Marketing

McDonald's is coming out with a Minecraft Movie Happy Meal, and one for adults

By Jonathan Maze on Mar. 20, 2025

The fast-food giant is releasing a Minecraft Movie Meal, featuring a new Nether Flame Sauce and collectibles, along with a Minecraft Movie Happy Meal.

Technology

Why Wonder bought a media company

By Joe Guszkowski on Mar. 17, 2025

Tech Check: With Tastemade, the food hall-delivery company will create an advertising business that spans the digital and physical worlds.

Food

Meet the new Noodles & Company menu

By Lisa Jennings on Mar. 12, 2025

The fast-casual chain has rolled out its culinary transformation along with a marketing campaign proclaiming, "We know noodles." What did guests want? More mac and cheese.

Financing

First Watch fires up a new marketing plan

By Joe Guszkowski on Mar. 11, 2025

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the chain’s plan to boost traffic this year.

Marketing

Pizza Hut introduces Pizza Charcuterie in celebration of Pi Day

By Patricia Cobe on Mar. 11, 2025

Instead of the usual $3.14 specials, The Plano, Texas-based pizza chain asks fans to strut their creativity with Instagrammable pie-wings-and-dips boards.

Technology

Blackbird brings its restaurant loyalty software to the blockchain

By Joe Guszkowski on Mar. 03, 2025

The tech company’s newly launched Flynet will reduce transaction fees and allow restaurants and customers to trade loyalty points like cryptocurrency.

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