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marketing

Marketing

Burger King adopts a small English soccer club

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

Marketing

Halloween proves a treat for bar operations

Even when the holiday falls midweek, local places see a big upswing in business, new research shows.

Marketing

KFC is selling a chicken wing subscription

By Jonathan Maze on Oct. 17, 2019

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

Marketing

Tony Weisman, Dunkin’s U.S. CMO, to leave the company

By Jonathan Maze on Oct. 16, 2019

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

Food

Smokey Bones heads for a recast

By Peter Romeo on Oct. 03, 2019

The barbecue concept intends to broaden yet simplify its menu and procedures, with women as a key target.

Marketing

Inspire Brands adds to its C-suite

By Peter Romeo on Oct. 01, 2019

The parent of Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s has promoted one of its founding executives.

Marketing

Chili’s focuses on drawing more families

By Peter Romeo on Sep. 27, 2019

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Technology

6 steps to take to ensure digital signage wins attention

Sponsored content from our partner Mood Media on Sep. 20, 2019

Just because a restaurant has screens and content up on the walls, doesn’t mean those signs are going to grab your guests’ attention.

Financing

Darden tries a new remedy for Cheddar’s

By Peter Romeo on Sep. 19, 2019

After data revealed an unexpected marketing issue for the chain, management pulled back on advertising and started working on an adjusted plan.

Marketing

Checkers settles direct-marketing lawsuit for $3.5M

By Peter Romeo on Sep. 19, 2019

The chain was accused of continuing to text deal offers to opted-in customers after they had opted out.

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