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Marketing

KFC and Lifetime have created a Colonel Sanders movie, really

The holiday mini-movie features Saved by the Bell actor Mario Lopez in “A Recipe for Seduction” that will appear on the channel Sunday.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

Operators are counting on holiday gift cards to boost revenue but sales are down.

Customers who shave their facial hair can get one of 10,000 free McRib sandwiches as the chain partners with No Shave November.

Localized marketing is essential for running successful multi-location businesses.

Consumers apparently want to look and smell like their favorite restaurants, and chains are here to give it to them.

The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers.

The Colorado-based agency will handle creative execution, brand strategy and digital design.

Those in the know can unearth items that aren’t posted on menus.

Parties and trick-or-treating may be a no-go this year, but operators are scaring up fun activities and menu items to make up for it.

The chain is bringing back its World Series promotion for the ninth year, and this time the company is bringing its app in on the game.

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