Marketing
Texas is getting its own Michelin guide
Operators voice hopes the directory of standout dining options will bring an awareness of the variety and quality Texas restaurants offer today.
Financing
Some McDonald's customers are doubling up on the discounts
The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.