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marketing

Financing

Subway franchisees again push back on a $5 Footlong promotion

The company is offering vendor rebates to get operators on board, but the franchisee association is recommending its members opt out of the campaign.

Marketing

Pasqually’s Pizza is just the latest in a new crop of virtual restaurants

Chuck E. Cheese’s delivery-only offshoot made waves on social media, but it’s far from the first chain to go undercover on third-party apps.

Marketing

A social distancing cocktail party, and more innovative ideas of the week

By Patricia Cobe on Apr. 17, 2020

As the ban on dining in continues, restaurants continue to come up with creative ways to generate business.

Marketing

Coalition of restaurant chains urge more takeout

By Jonathan Maze on Mar. 22, 2020

Panera, Noodles, Habit and others are asking Americans to order a takeout meal on Tuesday to support restaurant workers.

Marketing

Restaurants offering side of toilet paper with delivery, pickup orders

By Kristina Peters on Mar. 20, 2020

The promotions provide much needed comic relief amid the coronavirus outbreak.

Marketing

Coronavirus expected to cost bars their busiest day

By Peter Romeo on Mar. 12, 2020

With festivities cancelled and customers leery of gatherings, St. Patrick’s Day is likely to be a bust, according to newly released research.

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

By Peter Romeo on Mar. 06, 2020

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Financing

Subway plans a $5 menu to boost traffic

By Jonathan Maze on Mar. 05, 2020

The value menu would include a variety of items, including some Footlong subs, and comes amid a massive set of changes at the sandwich giant.

Leadership

Jimmy John’s names Darin Dugan chief marketing officer

By Jonathan Maze on Mar. 05, 2020

The former Sonic marketing executive has held several leadership positions with Applebee’s and Kraft.

Food

As the queso wars heat up, Moe’s takes on Chipotle with freebies

By Patricia Cobe on Mar. 03, 2020

A two-day giveaway is aimed to disrupt the debut of Chipotle’s new cheese sauce.

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