Fast-food chains will have to think creatively to get back their lost traffic

The Bottom Line: Customers are opting to stay home rather than dine out. With costs still elevated, brands will have to think differently to get them back.


Jersey Mike's annual Month of Giving generates $25M for charities

The record intake in March surpassed the sub sandwich chain's previous high mark by 19%.

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

New research shows that guests spend an average of nine minutes plowing through a menu because the array is typically so extensive. But they also want comprehensive descriptions of dishes and prefer a conventional bill of fare over QR menus.

The pizza delivery chain is building on its “Better Ingredients, Better Pizza” with a new marketing slogan, “Better Get You Some," along with a campaign featuring Big Boi.

April Fool’s joke or permanent switch? The classic biscuits get elongated into breadsticks on Monday.

While many fast-food chains stick to old-school kids’ fare, there’s a recent surge among fast-casual and full-service restaurants to offer healthier, more grownup menus that appeal to the whole family.

The bakery-cafe chain is rolling out a new menu that plays up core menu lines rather than searching for a new breakthrough menu category.

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.

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