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Marketing

Straight off its Oscar wins, 'KPop Demon Hunters' takes on McDonald's

 By Patricia Cobe on Mar. 24, 2026

The burger giant teams up with Netflix, inviting fans to choose a side through dueling adult meals inspired by the chain’s South Korean restaurants.

Marketing

Chipotle tops single-day sales record with recent promotion

 By Lisa Jennings on Mar. 23, 2026

A Friday the 13th, meme-inspired buy one, get one free offer was a big hit for the fast-casual chain. Consumers, apparently, love showing off their tattoos.

Financing

In the fast-food value wars, $3 is the new $1

By Jonathan Maze on Mar. 19, 2026

The Bottom Line: Taco Bell and now McDonald’s, two of the nation’s biggest fast-food chains, are creating $3 menus to satisfy inflation-weary consumers. Here’s why that matters.

Operations

Raising Cane's readies 1,000th unit, which is in heart of Hollywood

By Lisa Jennings on Mar. 18, 2026

This unit will be another flagship in one of the highest-volume tourist areas of Los Angeles. The chicken finger chain expects to open nine more this year in the market, which will soon host the 2026 World Cup.

Marketing

March Madness is coming at a crucial time for Wendy's

By Jonathan Maze on Mar. 16, 2026

The fast-food chain, weathering one of the most difficult stretches in its history, has created a “Dunks Menu” featuring various dunkable items. It comes as the chain pushes more snacks.

Marketing

For restaurants, 'fake news' is becoming a real problem

By Joe Guszkowski on Mar. 12, 2026

The rise of AI and social media is allowing misinformation to flourish, and forcing restaurants to be more vigilant in snuffing it out.

Marketing

Sweetgreen wants to be a lifestyle brand again

By Lisa Jennings on Mar. 12, 2026

Hoping to turn around traffic declines, the fast-casual chain is shifting its marketing strategy back to what was used in the early days, with music and events. CEO Jonathan Neman is promising "wild stuff" this year.

Financing

McDonald's is again doubling down on value

By Jonathan Maze on Mar. 11, 2026

The fast-food giant is reportedly planning a $3 menu in April along with $4 breakfast meals as it works to lure more lower-income consumers.

Marketing

Here's everything Taco Bell revealed at Live Mas Live

By Jonathan Maze on Mar. 10, 2026

The fast-food Mexican chain highlighted 19 different menu items, including caffeine-laced eye patches, beverages, drinks and snacks. And it did so in a made-for-streaming event packed with celebrities.

Marketing

Del Taco's turnaround plan brings back some of its old ways

By Jonathan Maze on Mar. 05, 2026

The struggling Mexican fast-food chain, which was sold to Yadav Enterprises last year, is returning some dishes and undoing recent changes made to key menu items.

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