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marketing

Leadership

Smokey Bones CEO looks back for the way forward

Six months into the job, James O’Reilly is re-stoking the barbecue.

Marketing

Starbucks’ rewards program pushes the chain’s growth

Active membership rose 15% over the past year following changes to the program and the addition of more marketing technology.

Marketing

Mark Mears joins Saladworks, at least temporarily

By Peter Romeo on Dec. 03, 2019

The former CMO of Cheesecake and Noodles & Co. is joining fellow Schlotzsky’s alumnus Kelly Roddy to facilitate expansion.

Operations

8 stunners from the Global Restaurant Leadership Conference

By Peter Romeo on Nov. 07, 2019

Amid talk of delivery, ghost kitchens and a worldwide shortage of restaurant talent, speakers and attendees aired a few surprises. Here’s a sampling.

Marketing

For Popeyes, chicken sandwich lightning strikes twice

By Jonathan Maze on Nov. 04, 2019

The chain’s reintroduction of the popular item generated more long lines and customer waits.

Marketing

McDonald’s is bringing back classic Happy Meal toys

By Jonathan Maze on Nov. 01, 2019

The chain’s Surprise Happy Meal resurrects 17 classic toys to celebrate the iconic box’s 40th anniversary.

Operations

Case study: Norms Restaurants

Sponsored content from our partner CapitalSpring on Oct. 29, 2019

When refurbishing a brand, careful attention is paid to maintaining food quality, flavor and plate appearance. Changes were researched and blind taste-tested.

Marketing

Applebee’s tries 25-cent wings

By Peter Romeo on Oct. 28, 2019

The boneless variety will be offered at that price exclusively for dine-in orders.

Financing

The new White Castle in Arizona was so busy it closed

By Jonathan Maze on Oct. 25, 2019

The location set records for the company on opening day, prompting it to reduce hours to give workers time to prepare for the next day.

Marketing

Burger King adopts a small English soccer club

By Jonathan Maze on Oct. 17, 2019

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

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