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marketing

Marketing

Burger King adopts a small English soccer club

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

Marketing

Halloween proves a treat for bar operations

Even when the holiday falls midweek, local places see a big upswing in business, new research shows.

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

The barbecue concept intends to broaden yet simplify its menu and procedures, with women as a key target.

The parent of Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s has promoted one of its founding executives.

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Just because a restaurant has screens and content up on the walls, doesn’t mean those signs are going to grab your guests’ attention.

After data revealed an unexpected marketing issue for the chain, management pulled back on advertising and started working on an adjusted plan.

The chain was accused of continuing to text deal offers to opted-in customers after they had opted out.

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