marketing

Marketing

Applebee's Date Night Pass returns, with a few tweaks

The casual-dining chain is selling even more free-meal passes this year after they sold out in seconds in 2024.

Marketing

Starbucks shifts its marketing into high gear

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty members on Monday.

The YouTube star has been selling mail-order coffee since 2019. Now fans can line up in person for pistachio matcha and cold brew to post their reviews.

The fast-food giant is bringing back the Shamrock Shake and is using a character it hasn’t employed in 40 years as it works to recover from a tough end to 2024.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family-dining chain.

Marketing Bites: The country’s largest Asian dining chain says it has a duty to mark the event each year. This year, that includes outreach to homesick college kids, a short film and more.

It may not be a national holiday, but the fast-casual chain is at least giving football fans who are Rewards members a chance to win free guacamole and queso.

Tariq Hassan will step down as chief marketing and customer experience officer next month. Alyssa Buetikofer, chief marketing officer for McDonald’s Canada, will take his place.

Marketing Bites: With the big game just a couple of weeks away, the biggest chains are prepping their TV ads while smaller concepts are getting creative. One has even come up with a THC-spiked wing sauce.

Tech Check: More restaurants are bypassing loyalty apps and going straight for what really matters: the data. Will customers care?

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