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Marketing

March Madness is coming at a crucial time for Wendy's

 By Jonathan Maze on Mar. 16, 2026

The fast-food chain, weathering one of the most difficult stretches in its history, has created a “Dunks Menu” featuring various dunkable items. It comes as the chain pushes more snacks.

Marketing

For restaurants, 'fake news' is becoming a real problem

 By Joe Guszkowski on Mar. 12, 2026

The rise of AI and social media is allowing misinformation to flourish, and forcing restaurants to be more vigilant in snuffing it out.

Marketing

Sweetgreen wants to be a lifestyle brand again

By Lisa Jennings on Mar. 12, 2026

Hoping to turn around traffic declines, the fast-casual chain is shifting its marketing strategy back to what was used in the early days, with music and events. CEO Jonathan Neman is promising "wild stuff" this year.

Financing

McDonald's is again doubling down on value

By Jonathan Maze on Mar. 11, 2026

The fast-food giant is reportedly planning a $3 menu in April along with $4 breakfast meals as it works to lure more lower-income consumers.

Marketing

Here's everything Taco Bell revealed at Live Mas Live

By Jonathan Maze on Mar. 10, 2026

The fast-food Mexican chain highlighted 19 different menu items, including caffeine-laced eye patches, beverages, drinks and snacks. And it did so in a made-for-streaming event packed with celebrities.

Marketing

Del Taco's turnaround plan brings back some of its old ways

By Jonathan Maze on Mar. 05, 2026

The struggling Mexican fast-food chain, which was sold to Yadav Enterprises last year, is returning some dishes and undoing recent changes made to key menu items.

Financing

Starbucks plans to open a corporate office in Tennessee

By Jonathan Maze on Mar. 04, 2026

The coffee shop giant, which wants to expand in the Southeastern U.S., plans to open the facility later this year. It is the latest major restaurant chain to open a corporate office in the state.

Emerging Brands

Life happens at Norms. So, apparently, do movies

By Lisa Jennings on Mar. 02, 2026

In the movie "Good Luck, Have Fun, Don't Die," unlikely heroes are found at the LA diner chain when the world needs saving. It's the latest movie role for the restaurant chain that is working on its own happily-ever-after story.

Operations

At this Southern California car dealership, you can get a patty melt with your Porsche

By Lisa Jennings on Feb. 27, 2026

A car dealer is building a $5 million restaurant empire in its showrooms. Guests love the quirky aspect of finding a "hidden gem" where they least expect it.

Marketing

Schlotzsky's is going back to the Deli

By Jonathan Maze on Feb. 26, 2026

The fast-casual sandwich chain is changing its name again, returning to the Schlotzsky’s Deli moniker to remind customers what it’s all about. “I thought you were a dry cleaner.”

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