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marketing

Food

Smashburger's menu overhaul seeks to reclaim its status as a trendsetter

 By Patricia Cobe on Sep. 18, 2024

The 17-year-old fast-casual burger chain is revamping its brand and menu as it seeks to reestablish its claim to the smashburger.

Consumer Trends

Americans' view of restaurants has tumbled this year

 By Jonathan Maze on Sep. 16, 2024

Americans’ opinion on restaurants hit the lowest point since 2008, according to an annual Gallup survey of their perspective on different industries.

Marketing

McDonald's is extending its $5 Meal Deal through December

By Jonathan Maze on Sep. 12, 2024

The company said its bundled value offer will be available through December. But it is also planning more deals this fall.

Leadership

Under David McKillips, the 'E' in Chuck E. Cheese might as well stand for 'experiment'

By Peter Romeo on Sep. 12, 2024

The former theme park and Mad magazine executive has left little unchanged since assuming responsibility for the family favorite at a low point in its history.

Emerging Brands

Carvel finds an unusual partner in Houston fine-dining operator Berg Hospitality

By Peter Romeo on Sep. 11, 2024

The two operations have collaborated on a co-branded venture called Buttermilk Baby, the first of 10 that are planned for Texas.

Marketing

How a summer of bold marketing fueled a comeback at Chili's

By Joe Guszkowski on Sep. 05, 2024

An attack on the Big Mac and a pair of viral TikTok trends helped make Chili’s cool again. Now the challenge will be keeping it that way.

Financing

Most customers think restaurants are getting expensive

By Jonathan Maze on Sep. 04, 2024

The Bottom Line: A pair of studies by Revenue Management Solutions provide a sobering look at the views of consumers on restaurant prices and their dining habits.

Financing

Value and cups appear to be helping McDonald's regain customers

By Jonathan Maze on Sep. 04, 2024

Surveys and traffic data suggest that the Chicago-based fast-food chain has improved its results in recent weeks, thanks to a value meal and Collectors’ Cups.

Marketing

These 5 university campuses eat the most Chipotle

By Lisa Jennings on Aug. 30, 2024

The fast-casual chain has a unique partnership with The Ohio State University because it's one of the top five schools that love Chipotle the most. We asked: What are the other four?

Marketing

The Habit Burger Grill changes name to become an 'ampersand brand'

By Lisa Jennings on Aug. 28, 2024

Meet the new Habit Burger & Grill. The name change is designed to celebrate the brand's diverse menu. RIP extraneous "the."

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