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Marketing

Super Bowl Sunday: What’s at stake for restaurants?

Plenty, if you’re talking delivery. But it’s not such a boon for the standard brick-and-mortar place.

Marketing

Hooters adds betting aids as Super Bowl lures

Restaurants in three states will have information screens ready for Super Bowl fans to handicap their wagers.

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

The three dozen chains participating in the ICR Conference provided plenty of aha moments. Here’s a sampling of the surprising tidbits that were aired.

The company is promoting its new national delivery partnership with DoorDash this week with a sandwich giveaway.

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

The store is less than half the size of a traditional unit, with an emphasis on the bar and off-premise business.

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

A new feature of Restaurant Business looks at the week’s most effective TV ads.

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