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The next big burger battle will be over loyalty

McDonald’s, Burger King and Wendy’s either have or will introduce new loyalty programs as the sector looks to keep customers from drifting to third-party platforms.

Marketing

McDonald’s will finally kick off its loyalty program

MyMcDonald’s Rewards will be available on July 8 as the chain seeks to join companies like Starbucks and Dunkin' in marketing directly to consumers.

How can operators guarantee customers will want to come back post-pandemic? There are a few things to consider.

The burger chain says it has expanded its tie to the popular Cartoon Network program to include special beverage concoctions like a pickle-flavored Frosty.

The chicken chain is creating a meal specifically for new loyalty members as it works to build membership.

A proposed change in the playoff process would afford restaurants considerably more promotional opportunities this winter.

The coffee giant has applied to register its name as a trademark for an athletic facility, prompting speculation it could join the list of restaurants putting their names on arenas.

Chief Marketing Officer Darin Dugan joins the RB podcast “A Deeper Dive” to talk about some of the changes the company has made in recent months.

This week's curveball from Taco John's is the latest off-beat attention-grabber to prompt some head shaking.

The pizza chain's nemesis is auctioning off some of its weapons as one-of-a-kind digital assets.

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