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marketing

Marketing

McDonald’s, in need of a morning jolt, is giving away coffee

The fast-food giant is debuting its new-look McCafe this week with a pay-it-forward promotion.

Leadership

Yum’s leadership change signals a tweak in style

Incoming CEO David Gibbs and outgoing chief Greg Creed are, by their own admissions, very different sorts of business leaders. Here’s how they differ.

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Winners will have the opportunity to buy a special version for an additional $400.

The chain will offer a limited time buy-one, get-one for $1 deal nationwide on Monday as it continues to woo value customers.

No reason was given for the departure of Marisa Thalberg, who will remain a strategic adviser. Her future career plans were not revealed.

The pending purchase of Fox Restaurant Concepts wasn’t the only news announced yesterday by the polished-casual operator.

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

She plans to leave the company in October, according to reports, and no successor has been named.

The company said it drove more traffic and even shifted consumer habits. And now it’s extended the offer for another month.

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