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Marketing

Restaurant chains are turning their attention to families

 By Alicia Kelso on Jun. 04, 2026

Brand marketers are using engaging and interactive experiences to lure more families to their restaurants and build long-term affinity.

Operations

Not a sports bar? No problem. Independents are positioning to capture FIFA fever

 By Lisa Jennings on Jun. 04, 2026

The long-awaited World Cup soccer event begins next week. Restaurants and bars across the country are making some serious investments to attract soccer fans, and their business.

Marketing

Restaurant chains kick off a World Cup marketing barrage

By Alicia Kelso on Jun. 04, 2026

Marketing Bites: Total consumer spending related to watching this year’s tournament is expected to reach $7.5 billion, with restaurants identified as a major beneficiary.

Marketing

Inside Chipotle's strategy to stay ahead in the loyalty 'arms race'

By Alicia Kelso on Jun. 01, 2026

Chief Strategy and Technology Officer Curt Garner said the industry is entering ‘loyalty 4.0,’ focused on unlocking conversations with customers.

Technology

Which restaurant brand is the GOAT at social media?

By Joe Guszkowski on Jun. 01, 2026

Tech Check: A look at restaurant activity on X.com yields some surprising results, including an argument for posting less.

Marketing

Chipotle's Summer of Extras promotion returns with more engagement opportunities

By Alicia Kelso on May 28, 2026

The campaign leverages the new Chipotle Rewards program and includes localized leaderboards, streaks and challenges.

Marketing

How Applebee’s, Whataburger and Lettuce Entertain You approach LTOs

By Alicia Kelso on May 27, 2026

The concepts might have different operating models, but all of them rely heavily on consumer input to drive promotions.

Food

Why limited-time offers have skyrocketed since 2019

By Alicia Kelso on May 19, 2026

Most such launches in 2025 were in the beverage category, which create high-margin opportunities for operators.

Marketing

Drops become restaurant chains' new loyalty program incentive

By Alicia Kelso on May 14, 2026

Marketing Bites: Taco Bell perfected the feature with its Taco Tuesday Drops, and several other brands have since added their own version, offering everything from merch to free food.

Marketing

McDonald's is putting its name on a Chicago soccer stadium

By Jonathan Maze on May 13, 2026

The fast-food giant has a deal with Chicago Fire FC to name its privately funded stadium McDonald’s Park, set to open in 2028. It's the company's first professional stadium rights deal in the U.S.

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