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The company is kicking off “Baconfest” with numerous promotions.
The chain plans to open its new flagship in 2020, which it expects will be the world's busiest.
The 29-year-old brand is changing its name, menu and design.
The company says it will accept any amount on Thursday afternoon to celebrate the debut of its Worldwide Favorites Menu.
This time the “P” is changing to, well, “P.”
The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.
Limited-time offers that differentiate the menu are creating buzz this season.
The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.
Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.
A new nighttime-only menu is offered, the lights are dimmed, servers change their uniforms and a special music list is played.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow