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marketing

Financing

What is the future of restaurant loyalty programs?

 By Jonathan Maze on Nov. 01, 2023

A Deeper Dive: Mastercard’s Stephanie Meltzer-Paul joins the podcast to discuss loyalty programs and why they’ve become so popular in the restaurant industry.

Marketing

Wendy's celebrates Hallo-Weekend with spooky good deals

 By Reyna Estrada on Oct. 26, 2023

Marketing Bites: More restaurant chains are getting ready for Halloween weekend. Other chains are honoring public servants this week. And a look at what food-centric holidays are coming up.

Technology

Why Blackbird wants to put mom-and-pops on the blockchain

By Joe Guszkowski on Oct. 26, 2023

The loyalty startup wants to change how restaurants connect with customers by decentralizing their data.

Marketing

The 'Taco Tuesday' trademark battle is officially over

By Jonathan Maze on Oct. 25, 2023

The bar that owned the registration in New Jersey gave up its hold on the phrase, officially ending Taco Bell’s campaign to “free” the trademark.

Marketing

Pizza Hut introduces a new $7 value menu

By Jonathan Maze on Oct. 23, 2023

The $7 Deal Lovers Menu largely matches rivals Domino’s and Papa Johns and comes as more brands push value offers.

Marketing

Chili's celebrates its second Barbz Day with pink 'Barbaritas'

By Reyna Estrada on Oct. 20, 2023

Marketing Bites: From Barbz Day to free pizza promotions, here’s a look at what’s new in restaurant marketing.

Food

Elmo and Big Bird inspired new kids menu at Just Salad

By Patricia Cobe on Oct. 19, 2023

The fast casual collaborated with Sesame Street to create a selection of healthy items for 4-12 year-olds.

Marketing

6 strategies that could move the needle for loyalty programs

By Joe Guszkowski on Oct. 18, 2023

Exclusive perks, NFTs and AI are trending in restaurant rewards. But it’s OK to keep it simple, too.

Marketing

Chuck E. Cheese is taking over part of a water park

By Jonathan Maze on Oct. 17, 2023

The eatertainment concept has struck a licensing deal to create a new branded area at a Sacramento water park.

Marketing

Nostalgia in marketing isn't just for older generations

By Lori Rakoczy on Oct. 16, 2023

Technomic's Take: Parents and older family members can induce feelings of second-hand nostalgia and FOMO. It's why catering to parents of young children is so important.

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