marketing

Chuck E. Cheese is taking over part of a water park

By Jonathan Maze on Oct. 17, 2023

The eatertainment concept has struck a licensing deal to create a new branded area at a Sacramento water park.

Nostalgia in marketing isn't just for older generations

By Lori Rakoczy on Oct. 16, 2023

Technomic's Take: Parents and older family members can induce feelings of second-hand nostalgia and FOMO. It's why catering to parents of young children is so important.

Food

Chick-fil-A is coming out with a cookbook

By Jonathan Maze on Oct. 16, 2023

The chicken sandwich chain’s cookbook, “Extra Helpings,” will include recipes for some of its menu items, including coleslaw and chicken salad.

Marketing

Proposal to turn Calif. pot dispensaries into restaurants goes up in smoke

By Peter Romeo on Oct. 12, 2023

Gov. Gavin Newsom vetoed the measure, citing concerns about employees' exposure to secondhand smoke.

Marketing

Restaurant chains want diners to feel lucky on Friday the 13th

By Reyna Estrada on Oct. 12, 2023

Marketing Bites: Restaurant chains continue to get into the spooky spirit. White Castle debuts new merch. And chains celebrate other food-centric holidays.

Marketing

A ridiculous number of Americans have worked at a McDonald's

By Jonathan Maze on Oct. 12, 2023

The burger giant’s latest promotion, called the “1 in 8 Initiative,” highlights the percentage of Americans who’ve worked at one of the chain’s locations at some point in their lives.

Marketing

Post Malone is designing Raising Cane's units again, this time with a Dallas Cowboys theme

By Lisa Jennings on Oct. 10, 2023

Scheduled to open Thursday, this unit combines Cowboys colors and memorabilia with Malone merch, displays of his "jorts," and the standard suit of armor.

Marketing

Chains get aggressive in pushing their loyalty programs

By Jonathan Maze on Oct. 09, 2023

Domino’s is giving away a free “emergency pizza” to customers who order online through February, the latest indication of just how much value loyalty programs hold.

Marketing