marketing

Marketing

How to score revenue when the local sports team fumbles

By Alaina Lancaster on Jan. 27, 2016

Here's how sports-centric restaurants boost restaurant sales when the local team is falling flat.

Moms’ group blasts Olive Garden for aiding the devil

By Peter Romeo on Jan. 28, 2016

The organization wants the Italian chain’s ad schedule curbed.

Marketing

Valentine’s Day promos from left field

By Kelsey Squire on Feb. 05, 2016

Here’s how some concepts are spicing up sales on the industry’s second-busiest day of the year.

This week's 6 head-spinning moments: Trash talk, restaurant style

By Peter Romeo on Feb. 12, 2016

Big sales bumps triggered considerable bragging from the overachievers, nerd and non-nerd alive.

Consumer Trends

3 emerging trends we’re watching

By Peter Romeo on Feb. 17, 2016

Keep an eye out for a new era of salad bars, more satisfaction guarantees and Black Restaurant Weeks.

The other hidden lessons in Red Lobster’s Super Bowl flub

By Kelly Killian on Feb. 18, 2016

Beyonce provided the chain with an opportunity it didn't seize. But the turn of events should prompt all restaurant leaders to think about a more important issue.

Brinker taps John Cywinski to head innovation

By Peter Romeo on Mar. 02, 2016

The parent of Chili's and Maggiano's says the longtime marketing executive and hands-on operator will focus on the guest experience.

3 restaurant ideas making waves this week

By Peter Romeo on Mar. 03, 2016

Here's how restaurateurs are addressing the challenges of equalizing front-of-the-house and back-of-the-house pay, as well as trying to foster a better experience for families.

McDonald's boils a frog

By Peter Romeo on Mar. 10, 2016

Gradualism is helping the chain exit its discounting bind while delivering the sort of value that other chains are finding tough to concoct.

This week’s 5 head-spinning moments: Going to extremes

By Peter Romeo on Mar. 18, 2016

Starbucks gets into diapers, a restaurant has its waiters cross-dress, lawmakers lean on suppliers for a change, and a prominent exec says he’s having second thoughts about people.

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