marketing

Snicker all you want, but if you’re ignoring bathroom advertising—“indoor billboard advertising” in the trade—you may be flushing away a useful bottom-line opportunity. “It’s a captive audience for ad clients,” says Jeff Trent, president of Portland, Maine-based Billboardz, which specializes in restroom advertising.

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.