5 ways restaurants are engaging diners for Halloween

Here’s how restaurants are hoping to scare up brand awareness—and sales.


The poultry purchase

Restaurants traditionally rely on chicken and turkey to be menu profit makers. Usually in good supply and always a good buy in relation to other proteins, operators often turn to poultry to keep costs in check when red meats and seafood skyrocket. But that strategy may be dampened in the months ahead.

These marketing mishaps and wins left a mark on operators and consumers.

Chefs become passionate about knives because there’s no kitchen tool that’s more important to them. We asked a group of experts to weigh in on the key buying points.

Confusion over who's who has caused some problems for the restaurant industry and its allies this week. But that doesn't mean a restaurant can act on certain particulars of a person's ID, as one establishment painfully learned.

Few ingredients cross over as many culinary borders as rice. These days, restaurant kitchens have many more types available from which to choose. “It’s important that the variety meets the needs of the foodservice operation and the specific dishes it’s intended for,” says Gary Reifeiss of Producers Rice Mill in Stuttgart, Arkansas.

In Scottsdale, Arizona, some of the industry’s brightest gathered for the Restaurant Leadership Conference, co-sponsored by Restaurant Business magazine.

Pizza Fusion sources locally in eight states (and counting). How they tamed a logistical monster.

Until the spring of 2008, the lunch crowd at Stockton’s Pub and Grill, a full-service restaurant in Lake of the Ozarks, Missouri, was thick with professionals from nearby real estate, law and accounting offices. But as the nation settled into a recession, the lunch crowd begin to thin out, and owner Doug Stockton noticed that customers in business attire became especially scarce.

Restaurant franchisees wouldn’t have to scrounge for capital if their franchisors provided lenders with info about the brand’s performance, plans and work-out scenarios, concluded a high-level powwow on the credit crunch.

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