marketing

Head-spinning moments: Special Super Bowl edition

The Super Bowl game was a snorer, but the action between plays provided some noteworthy moments for restaurateurs.

Free babysitting, Beyonce and the week’s other great ideas

I’m excited to refresh a regular column that had been a staple of Restaurant Business for years. Here are my picks for the week’s (give or take a day or two) best ideas—plus one of the worst.

This time of year offers a prime opportunity for real-time messaging.

The San Francisco Chronicle reported an 8 percent increase in cookbook sales in 2011, and the trend has continued.

In-house cooking classes have long been a way for restaurant chefs to connect with consumers. With the official launch of Google Helpout at the end of November, chefs and restaurateurs now have a new option to reach potential guests across the miles.

This week, Google stepped up its menu game, chains courted lovers and people fell for a “dumb” stunt.

Chains get real about their food, a different view of mall restaurants’ prospects, giving the French some credit and the high cost of a halo.

Taking your restaurant’s show on the road through catering is a growing opportunity—as long as you don’t lose your identity along the way.

Neck braces were needed this week after chains signaled a major shift in their value strategies, Panera disclosed intentions to drop its one-size-fits-all mentality and Jack in the Box discovered a lot can happen in a minute, never mind two.

Signs of new concept development for Texas Roadhouse, more revving in the better-pizza category, evidence that Peyton Manning can always wear Papa John’s jersey, Domino's fall in casual dining and more tech talk. Lots, lots more.

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