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Food

Restaurants get an early start on Valentine’s Day

 By Patricia Cobe on Jan. 30, 2017

Eight operators are betting on extended holiday promotions to get couples and even friends and families in the door.

Wendy's addresses beef doubts in chain's first Super Bowl ad

 By Peter Romeo on Jan. 31, 2017

The spot takes aim at misconceptions, without mentioning the brand by name.

Marketing

Sneak peek at restaurants’ Super Bowl ads

By Peter Romeo on Feb. 03, 2017

Here's a preview of the multimillion-dollar messages that chains will be delivering via the big game.

Marketing

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

McDonald's claims a breakthrough in straw technology

By Peter Romeo on Feb. 16, 2017

The tongue-in-cheek announcement kicks off a new marketing ploy for the chain: A limited-time suck-up.

Marketing

6 memorable restaurant ‘screw you’ moves

By Peter Romeo on Feb. 23, 2017

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Operations

6 unusual stabs at setting a restaurant apart

By Peter Romeo on Mar. 06, 2017

The constant pressure to differentiate is pushing operations in some unusual directions. Here are a few examples.

Marketing

3 'Shark Tank' restaurant successes—and one that got away

By Patricia Cobe on Mar. 06, 2017

These entrepreneurs pitched their concepts on TV and won investment dollars.

Marketing

9 slam-dunk restaurant promotions for March Madness

By Patricia Cobe on Mar. 13, 2017

Operators are betting that NCAA basketball fans will eat up these special deals.

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

By Benita Gingerella on Mar. 13, 2017

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

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