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marketing

Beverage

Brand in a bottle

 By Thomas Henry Strenk on May 01, 2014

Two operators discover that private-label wines can differentiate the list and boost sales.

Why the Oprah/Starbucks brew could revolutionize the business of tea

 May 01, 2014

Can Oprah help Starbucks do for tea what it did for coffee?

The week’s 5 head-spinning moments: The little things

By Peter Romeo on May 02, 2014

Taco Bell sets breakfast goals, Outback’s Tim Gannon assumes a new mission, Famous Dave’s exits the interior-design business and an acquisition puts a little-known consumer heartthrob on a fast growth track. If that’s news to you, read on.

Non-uniform uniforms

By Sara Rush Wirth on May 14, 2014

Sam Fox, CEO of Phoenix-based Fox Restaurant Concepts, wanted a youthful energy for his new healthy fast-casual concept, Flower Child. See how he used clothing suggestions rather than set restaurant uniforms to help convey that vibe.

Wendy’s changes up strategy to attract millennials

May 14, 2014

CEO outlines how the burger chain is aiming to draw a younger crowd with new menu items, digital campaigns and more.

The week's 5 head-spinning moments

By Peter Romeo on May 23, 2014

Adjustments in tech strategies, a big promotion that slipped past unnoticed, why every big chain should be scared and the day fast food lost its mind.

Food

Feeding Gen Z

By Patricia Cobe on May 27, 2014

Restaurants are creating new kids' menu ideas to win over today's young customers and their families.

Starbucks' end run into the fast-casual burger market

By Peter Romeo on May 28, 2014

The latest business departure of the ever-diversifying coffee giant calls for the launch next month of a fast-casual burger place hiding in a café.

Water-ballooning old thinking at Summer Brand Camp

By Peter Romeo on Jun. 05, 2014

The industry’s un-conference provided an opportunity for the off-center to have the center stage.

Marketing

Restaurants jump on @HiddenCash social media trend

By Kelly Killian on Jun. 06, 2014

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco.

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