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marketing

Timing is everything

 By Bill Main on Nov. 14, 2001

When it comes to service, timing is everything. It can make an impressions that lasts forever. Guests consider timing issues to among the most important...

Financing

Bar smarts

 By Timothy Moriarty on Oct. 01, 2013

There’s a science to using beverages in a restaurant,” says Jon Taffer. “But the restaurant industry doesn’t use science. Restaurant owners use gut.”

Time trials

By Bill Main on Jul. 17, 2002

We've talked before about the importance of timing. One aspect of delivering great food and service is getting a perfectly prepared meal to the table in a timely manner. Have our timing down is our job. But what about our guests' timing?

Marketing

Are you newsjacking?

By Kelly Killian on Feb. 10, 2014

This time of year offers a prime opportunity for real-time messaging.

Great expectations

By Bill Main on Feb. 12, 2003

I was browsing through the help wanted section of my local paper this morning.

Food

Feeding Gen Z

By Patricia Cobe on May 27, 2014

Restaurants are creating new kids' menu ideas to win over today's young customers and their families.

Cover story part 2: Rooms to let

By Restaurant Business Staff on Sep. 01, 2003

As though the food business weren't hard enough, some restaurateurs are opting to be innkeepers, too.

Technology

Anatomy of a visual home page

By Sara Rush Wirth on Oct. 13, 2014

Instead of stagnant pages, some restaurants are adopting a scrolling home page that hits the brand’s main talking points without forcing click-throughs.

Wanted

By Bill Main on Apr. 14, 2004

Designing an effective recruiting ad is both an art and a science. A combination of careful and specific wording, a bold and creative design, and a bit of fun can ensure that you draw the best candidates to your organization.

Taco Bell jabs at “Routine Republic” of McDonald’s in new breakfast push

By Peter Romeo on Mar. 26, 2015

Taco Bell is shooting for some buzz about its new “biscuit taco” breakfast sandwich with a new YouTube video that portrays McDonald’s as an evil authoritarian empire with no tolerance for variety in what its dispirited citizens can eat for their morning meal.

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