marketing

Applebee’s to introduce new menu by staging Times Square street party

By Kelsey Squire on May 07, 2015

The casual-dining chain’s event will feature samples of new menu items and “special-guest” performances.

Stealable idea: The art of a restaurant opening

By Sara Rush Wirth on May 08, 2015

Nando's Peri-Peri isn't holding a typical restaurant opening. They like to think of it as a "housewarming" for the Chicago market.

Olive Garden is readying a line of breadstick sandwiches, chairman says

May 11, 2015

Jeff Smith had been a critic of the Italian chain’s signature breadsticks before leading a takeover of Darden Restaurants.

Marketing

Who’s winning with Hispanics?

By Sara Rush Wirth on May 18, 2015

Here’s how five chains—Univision’s 2015 Trailblazer Awards recipients—are meeting the needs of Hispanics and, in turn, growing business.

Marketing

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

Technology

Domino’s marketing approaches nearly outnumber its tech offerings

By Kelsey Squire on Sep. 08, 2015

Supplementing celebrity endorsements with faux PSAs and large-scale product giveaways, Domino’s aims to give digital ordering an even bigger slice of the (pizza) pie.