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marketing

Anatomy of a viral tweet

 By Kelly Killian on Jan. 10, 2014

Denny’s scored a touchdown with its college bowl-related tweet. What’s the secret to its success? I give you four reasons.

Marketing

How to rock social media

 By Lindsey Ramsey on Jan. 13, 2014

By employing creative and time-tested social media techniques, these brands have fans buzzing.

Financing

More dollars means positive growth for 2014

By Sara Rush Wirth on Jan. 16, 2014

Consumers, on the whole, will be making a bit more in 2014. Combine the predicted rise in disposable income for 2014 with the steadily declining rate of unemployment, and there’s hope that wallets will begin to open more easily.

Leadership

Saladworks' social media strategy

By Sara Rush Wirth on Jan. 17, 2014

When Donaberger first started at Saladworks, the Conshohocken, Pa.-based chain had 10,000 Facebook fans and 1,000 Twitter followers. In the span of just over a year, he has more than doubled its Facebook fans to 26,000 and quadrupled Twitter followers to more than 4,000.

The week’s 5 head-spinning moments

By Peter Romeo on Jan. 17, 2014

More segment-blurring, stiff challenges for 1-percenters, a legal protection of the Cronut and Grant Achatz’s response to crying babies made this a dizzying week for restaurateurs.

Consumer Trends

Consumer research 101

By Amanda Baltazar on Jan. 21, 2014

It’s all about talking to the consumer. Here’s how to conduct the conversation.

The Polar Vortex Survival Diet

By Patricia Cobe on Jan. 21, 2014

How and where do people eat when the mercury plummets to negative numbers and the snow continues to fall? See how restaurants and delivery services fared in The Polar Vortex Survival Diet.

Consumer Trends

The truth about millennials

By Kelly Killian on Jan. 22, 2014

For this in-demand set, one size does not fit all.

Consumer Trends

Mascots affect food choices well into adulthood, new study says

By Kelly Killian on Jan. 24, 2014

Advertising characters such as Ronald McDonald that people have been familiar with since childhood continue to affect food decisions once they become adults.

Leadership

Leader as reader

By Peter Romeo on Jan. 27, 2014

Ken Calwell’s read on the challenges confront chains’ C-suites.

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