marketing

Not for women only

Micro-brewers may have originally tapped into seasonal fruit beers to tempt female patrons, but men are drinking them, too.

Dunkin’ Donuts launches week of deals for loyal fans

Rewards program members can score daily offers as a part of the chain’s first Perks Week.

There’s not a lot of media efficiency in advertising, says Marilyn Davenport, director of marketing for the Louisville, Colorado-based Rock Bottom Restaurant & Brewery. So when she mobilizes her team to open a new location, public relations is a huge part of the marketing plan.

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Although foodservice has lagged behind the retail sector in getting healthier food products to customers, that's changing as we head into 2007.

Wait—isn't Halloween still weeks away? That didn't spare restaurants from the sort of scary stories that are usually told around a campfire. The evil this time came from snakes, clowns and liars.

There’s a lot you can do to avoid equipment problems. Just make sure if you decide to put on the tool belt, you know the safety risks.

The chain is promoting three holiday offerings, two of which are new.

Hispanics are still the hot demographic all right—but as families grow more diverse marketing to them can get a little tricky.

Make the most of February with these marketing occasions.

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