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marketing

Eat, drink, & be merry

 By Bill Main on Nov. 04, 1999

The holidays are approaching, and a feeling of celebration is filling the air. Every occasion seems a bit more festive, right down to splurging on a bottle of wine with dinner.

Heidi Weiss Joins IFDA as Director of Member Retention and Recruitment

 By Restaurant Business Staff on Aug. 14, 2012

(August 14, 2012)—Heidi Weiss has joined the International Foodservice Distributors Association (IFDA) as the association’s director of member retention...

Hocus focus

By Bill Main on Jun. 15, 2000

In an restaurant setting, customers buy value, and for most people value is believing that you got more than you paid for.

Food

Breakfast comes of age

By Restaurant Business Staff on Jan. 24, 2013

No longer just an add-on, breakfast is big business, bringing in $57 billion a year to restaurants (2011 Mintel Breakfast Report). Savvy foodservice...

Sexual harassment case studies

By Bill Main on Jan. 04, 2001

The case studies below are just two of many cases in our court systems. They clearly show that things aren't so clear when it comes to harassment lawsuits.

Marketing

Burger standouts detail their marketing strategies

By Steve Holtz on Apr. 29, 2013

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Cool color facts

By Bill Main on Aug. 02, 2001

Can colors affect appetite? How about perceptions of cleanliness and sanitation?

The waiting game

By Amanda Baltazar on Jun. 17, 2013

Busy times are restaurants’ bread and butter. But a busy restaurant often means hungry guests are kept waiting. If operators manage wait times properly, though, they can create positive feelings in guests and boost business. Here are some skills to work on.

Have your cake when they eat it, too

By Bill Main on Mar. 21, 2002

Turn tables or sell desserts? It is more profitable to turn tables, right? Wrong. Try on this point of view and see if you can't improve profits at your restaurant.

7 ripples to consider surfing in 2014

By Peter Romeo on Dec. 30, 2013

For the strongest inkling of what will unfold for restaurants in 2014, consider some of the sleeper trends of late 2013.

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