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Finding the sweet spot

 By Sara Rush Wirth on Oct. 14, 2014

Is finding just the right spot in just the right neighborhood still the prime factor in opening a restaurant?

3 things chains can learn from independents

 By Peter Romeo on Oct. 14, 2014

The operators of independent restaurants enjoy a latitude and authority their counterparts on the chain side couldn’t imagine exercising. But maybe they should.

Marketing

Get to Know: Allison Hills

By Kelly Killian on Oct. 16, 2014

On the day it unveiled its new tuition-reimbursement plan for employees, Starbucks was met with a crush of interest from the media and corporate America pushing to know more about CEO Howard Schultz’s latest HR ploy.

The week’s 5 head-spinning moments: Ebola fears & other signs of the times

By Peter Romeo on Oct. 17, 2014

With 24/7 coverage of the first U.S. cases, investors are asking restaurants if there’s already a sales fallout because of decreased travel. But the public’s ignorance about the disease appears to be more of an issue.

McDonald’s to take a more regional focus

Oct. 31, 2014

Organizational moves will split its focus into four geographic zones and give regional leaders more autonomy in making menu and marketing decisions based on local consumer tastes and preferences.

Financing

10 sales-building strategies from the top independents

By Kelly Killian on Nov. 06, 2014

Here are some of the tactics the country’s leading independents—with revenues of $10 million or more—say have been most successful recently for building sales.

See how the top fast food chains are performing on Facebook and if fans are liking it

Nov. 06, 2014

Separate gauges assess the chains’ activity on the social media platform and how the brands were perceived.

Crafting the perfect mission statement

By Sara Rush Wirth on Nov. 10, 2014

Old Chicago looked to iconic brands such as Panera Bread, gathering inspiration from the simplicity of its vision. Here are three tips for modernizing your mission statements.

Starbucks rolls out $200 'Silver' card

Nov. 13, 2014

After generating plenty of buzz (and sales) with limited edition luxury items for the last two holiday seasons, Starbucks is selling a sterling-silver keychain fob this year as a gift possibility. The gift card is loaded with a $50 credit for Starbucks products.

Taco Bell invites teens to redesign chain’s uniforms

Nov. 13, 2014

The chain used Twitter to call for designs that could actually appear on crewmembers—and net the designer $5,000. The twist: All entrants have to pledge to graduate from high school.

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