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marketing

Dine out...dine in

 By Bill Main on Feb. 26, 2004

I had a friend who offered free advice. On the subject of budgeting money, she had this to say.

Financing

Take-home advertising

 By Kelly Killian on Jan. 07, 2015

Operators are making sure business cards, coasters, stickers and other printed materials speak for the brand once they go out the door.

The skinny

By Restaurant Business Staff on Jan. 15, 2005

Many consumers say they want to eat healthier, but what’s really on their minds?

Technology

Domino’s marketing approaches nearly outnumber its tech offerings

By Kelsey Squire on Sep. 08, 2015

Supplementing celebrity endorsements with faux PSAs and large-scale product giveaways, Domino’s aims to give digital ordering an even bigger slice of the (pizza) pie.

Financing

Get milk

By Restaurant Business Staff on Jan. 12, 2006

When it comes to milk, both flavoring and packaging affect consumption, and novelty especially attracts the kids.

Marketing

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

Raising the bar on takeout

By Restaurant Business Staff on Sep. 11, 2006

Show of hands. Is the food you send out to be eaten off site as good as the stuff people eat at your restaurant? Didn’t think so. It’s not like...

Marketing

This week’s restaurant nightmares: Speaking sans thinking

By Peter Romeo on Jul. 26, 2017

The difference between a breakthrough idea and a really, really bad one is often how much thought is given to the possible fallout. If you doubt that rule of physics, read on.

John Merlino, Claim Jumper's R&D genius

By Restaurant Business Staff on Mar. 11, 2007

If John Merlino were a gymnast, his event would be the balance beam. At 42, the corporate executive chef and R&D director for Claim Jumper walks a fine line between tradition and trend.

Marketing

Black Angus Steakhouse to serve up Sweetest Day deal

By Restaurant Business Staff on Oct. 19, 2017

The chain will offer couples its Campfire Feast for $44.

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