7 recession-busting menus
Can that simple piece of paper help fight a nasty economy? These folks are betting on it.
Technology
Mobile commerce grabs hold of takeout ordering
Mobile smartphone apps are quickly becoming the go-to platform for ordering takeout. According to a new eMarketer report, “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster,” more consumers are making their dining decisions en route via the smartphone.
Recruiting and hiring may not have been priorities last year, but if predictions for a sustained economic recovery bear fruit, the collective “help wanted” sign could go up again this year. In fact, smart companies never stop hiring and even during the downturn have been strategically working to improve their odds of luring the best candidates from a labor market that, at least for now, more resembles an ocean than a pool.
While consumers continue to hold their wallets tight when it comes to eating out, the popularity of snacking is holding steady. Snack sales have dipped only 1 percent this year, compared to losses of 5 percent and 3 percent in supper and lunch, respectively, according to data from Port Washington, New York-based market research firm NPD.