Marketing
The Feltenstein Formula for better social media
In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.
10 RLC ideas worth stealing
Reviewing our notes after the show, the editors of Restaurant Business spotted 10 ideas that any non-attendee of the RLC shouldn't miss. We suspect that some would've been lost to attendees, too, because of the sheer volume of innovations that were aired during the event. Consider this your Cliff Notes for the keepers:
Mobile loyalty programs are popping up faster than dandelions in springtime, even though just over one third of consumers (36 percent) say they participate in a restaurant-based loyalty program, according to a Technomic Market Intelligence Report on loyalty marketing. However, notes the report, 80 percent agree they would sign up if the restaurant they visit most often offered a program.