It's always something
You've switched to 4-week accounting periods. You're using the Uniform System of Accounts for Restaurants. You're even taking inventories and calculating prime costs on a weekly basis. So why do the other "numbers" on your P&L still look screwy?
Chipotle outlines new marketing, tech, sourcing strategies
Coming off a double-digit sales gain that nonetheless disappointed Wall Street, the chain is eying a number of new initiatives, from the Apple Watch to stepped-up advertising.
All distributors say they want to help their operator customers grow their business, but few actually have strategies in place to make it happen. Creating programs that could drive restaurant traffic takes marketing, which can be expensive, and expertise, which historically distributors haven’t had.