Marketing

Marketing to today's consumer with tech

Sharon Koval, assistant digital marketing manager at Pei Wei, and Sara Rush Wirth, managing editor of Restaurant Business, discuss mobility and marketing to millennials at FSTEC.

 

NRA CIO Kevin Steele talks tech innovation with RB's Sara Rush Wirth.

 

Technomic's Erik Thoresen discusses consumer direct tech.

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This is why the restaurant business is in a value war right now

The Bottom Line: Same-store sales have slowed markedly for the past year as customers shifted to other options. And now operators are furiously working to get them back.

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Saladworks-parent WOWorks is shopping for new brands to buy

The platform company is almost finished assimilating its existing six brands. Now it's time to add to the family, said CEO Kelly Roddy.

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2 more reminders that the restaurant business is risky

The Bottom Line: Franchising is no less risky than opening your own restaurant. Just ask former NFL player David Tyree and the former president of McDonald's Mexico.

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