marketing

Great expectations

By Bill Main on Feb. 12, 2003

I was browsing through the help wanted section of my local paper this morning.

Food

Feeding Gen Z

By Patricia Cobe on May 27, 2014

Restaurants are creating new kids' menu ideas to win over today's young customers and their families.

Cover story part 2: Rooms to let

By Restaurant Business Staff on Sep. 01, 2003

As though the food business weren't hard enough, some restaurateurs are opting to be innkeepers, too.

Technology

Anatomy of a visual home page

By Sara Rush Wirth on Oct. 13, 2014

Instead of stagnant pages, some restaurants are adopting a scrolling home page that hits the brand’s main talking points without forcing click-throughs.

Flash point

By Restaurant Business Staff on Jun. 17, 2004

According to a Cornell Hotel & Restaurant Administration Quarterly study, every single day the average restaurateur has fifty-eight unscheduled, informal meetings. These are in addition to two or three daily formally scheduled meetings.

Steal This Idea: Lessons from a failed fast-casual expansion

By Sara Rush Wirth on Apr. 14, 2015

Boloco’s Washington flop is attributed to three factors: low brand awareness, operational issues and competition.

Consumer insights: Kid stuff

By Restaurant Business Staff on Jun. 15, 2005

Premium-laden kids' meals is a billion-dollar business. But what do the parents think?

This week’s 5 head-spinning moments: Stunners, good and not so much

By Peter Romeo on Aug. 12, 2016

Chiropractors should be exchanging high-fives after reaping a business windfall this week from head-snapping developments in the restaurant business. Here’s a review of the standout neck strainers.

DIY consumer research

By Restaurant Business Staff on Jun. 10, 2006

Getting a bead on your customer base is no small task. Neighborhoods gentrify. Dining tastes evolve. Lifestyles can move the pendulum-like whims of diners from a hamburger and fries to a pineapple chicken pizza in a blurry moment. How's a restaurateur to cope?

Food

A peek inside Taco Bell's ideation process

By Patricia Cobe on Apr. 13, 2017

A text from outside the R&D department was the seed for Taco Bell’s latest mashup—the Naked Chicken Chalupa.

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