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Familiarity breeds loyalty

 By Kelly Killian on Oct. 21, 2013

Whoever uttered the phrase “familiarity breeds contempt” may have gotten it wrong—at least when it comes to restaurants. A new study suggests that familiarity actually makes customers more loyal.

Comps

 By Bill Main on Aug. 22, 2002

One of the most common errors in the financial statements of restaurants is the incorrect recording of food and beverage comps — food or beverage served free of charge, or sold at prices lower than normal retail.

Travelin' brand

By Sam Smith on Feb. 20, 2014

Taking your restaurant’s show on the road through catering is a growing opportunity—as long as you don’t lose your identity along the way.

In the balance

By Restaurant Business Staff on Mar. 05, 2003

Front page news tends to be gloomy, but especially so when the economy is wobbly or our foreign relationships are on the rocks. Instability of any kind creates divisions within communities and countries.

To market, to market

By Kelly Killian on Jun. 17, 2014

Shopping for business ideas in the grocery aisle. If our team spends one more hour at Chicago’s Eataly, we’ll have to start forwarding our mail there.

Log your tips

By Bill Main on Oct. 01, 2003

Motivating your waitstaff to improve their service is a challenge. And concentrating on what everyone is doing "wrong" gets really old really fast. So years ago I tried an experiment based on two premises.

McDonald’s to take a more regional focus

Oct. 31, 2014

Organizational moves will split its focus into four geographic zones and give regional leaders more autonomy in making menu and marketing decisions based on local consumer tastes and preferences.

It's always something

By Bill Main on Jun. 30, 2004

You've switched to 4-week accounting periods. You're using the Uniform System of Accounts for Restaurants. You're even taking inventories and calculating prime costs on a weekly basis. So why do the other "numbers" on your P&L still look screwy?

Chipotle outlines new marketing, tech, sourcing strategies

By Peter Romeo on Apr. 22, 2015

Coming off a double-digit sales gain that nonetheless disappointed Wall Street, the chain is eying a number of new initiatives, from the Apple Watch to stepped-up advertising.

Now you see it

By Restaurant Business Staff on Aug. 15, 2005

Wouldn’t it be great if you could define “good service” in just a few words? Dream on. Still, a lot can be learned from the attempt.

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