marketing

On the dotted line

A well-executed lease is an important asset. It offers protection when problems arise, and adds value when you decide to sell your business. Unfortunately, most operators don't know what makes a good lease, and the typical realtor knows even less.

Atlantis Foods Joins Golbon

BOISE, ID (May 20, 2013)—Golbon announced the addition of Atlantis Foods Inc. of Winston-Salem, North Carolina to their foodservice marketing group,...

Foodservice operations require a lot of employees. And employees require a lot of paperwork. Whether you have a full-time human resources administrator or you do it yourself, keeping accurate personnel records for each employee is a must.

People of a certain vintage tend to harbor special appreciation for star performers of an advanced age. I, of course, wouldn’t know about that, but I bet the coots in your business are all but jumping out of their spats after seeing the Methuselah of restaurant marketing make another comeback. Yes, McDonald’s Monopoly sweepstakes has been re-introduced this week for its 26st annual appearance.

Cleanliness is next to godliness, especially in the restaurant business.

How and where do people eat when the mercury plummets to negative numbers and the snow continues to fall? See how restaurants and delivery services fared in The Polar Vortex Survival Diet.

First taste of restaurant work came at 15, waiting tables at a Steak & Ale.

Two operators discover that private-label wines can differentiate the list and boost sales.

Man it's hot! My air conditioner is working overtime to keep people, pets, and even furniture from wilting in the heat.

While the chain’s new express stores will emphasize speed of service, a Starbucks variation at the other end of the spectrum will stress the art and mystique of coffee.

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