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Marketing

Top 10 marketing stories of 2014

 By Kelly Killian on Dec. 30, 2014

Technology and social media fueled many of the year’s marketing successes and missteps at restaurants. A couple of operators, though, found new life in old tricks, doubling down on discounting and resurrecting in-demand LTOs.

McDonald’s looks to rekindle ‘lovin’

 Jan. 05, 2015

In a riff on the chain’s highly successful “I’m lovin’ it” theme, a new campaign will emphasize the coming together of longtime enemies.

Financing

Take-home advertising

By Kelly Killian on Jan. 07, 2015

Operators are making sure business cards, coasters, stickers and other printed materials speak for the brand once they go out the door.

Food

Wholly branzino

By Patricia Cobe on Jan. 12, 2015

Not only was branzino a new species for Bonefish, this was the first time the chain featured a whole fish.

Mixed reception continues with McDonald's new ads

Jan. 14, 2015

Lovin' it or hatin' it, consumers continue to dole out mixed reviews for any messaging coming from the burger giant. The latest tug-of-war is over its new "signs" TV spots which drew both positive and negative reviews in social media.

Which fast-food ads scored with millennials?

Jan. 20, 2015

According to another Nielsen study, restaurant ads—especially QSRs'—dominated among millennials for memorability, with Wendy's Pretzel Bacon Cheeseburger topping the list.

Leadership

The builder: Steve Silverstein

By Peter Romeo on Jan. 22, 2015

No one has ever quit, claims this casual chain—and that includes Not Your Average Joe's tenacious founder Steve Silverstein.

Steal this Idea: Scripting a successful LTO

By Patricia Cobe on Jan. 26, 2015

Here from Chicago research firm Datassential are the 10 limited-time offers that consumers adjudged to be most in line with their tastes, and why.

Papa John’s angles for Super Bowl viewers with BOGO deal

By Peter Romeo on Jan. 28, 2015

Demand for delivered pizzas typically soars next Sunday, but the third-largest player is resorting to a discount to get its share.

Marketing

Winning the internet: how to improve your search rankings

By Amanda M. Westbrooks on Feb. 02, 2015

While there’s no one-size-fits-all approach, making sure your online information is updated and accurate can go a long way toward ensuring customers can find you. With that in mind, here are four tips for search engine optimization (or SEO) operators can use to improve their rankings.

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