marketing

Ed Sullivan vs. Chipotle

Gather ‘round, Millennials, and learn of a time when the rock ‘n’ roll you hear everywhere today, from baseball games to doctors’ waiting rooms, was perceived as a dire social threat.

Financing

When pig(skin)s fly

To make sure your promotions don’t go down and out, consider these tips.

There’s a science to using beverages in a restaurant,” says Jon Taffer. “But the restaurant industry doesn’t use science. Restaurant owners use gut.”

We’ve killed the Monkey. From now on, our site will be known as RestaurantBusinessOnline.com, playing off its 111-year-old print sister. Call us crazy, but we think that name makes more sense.

It’s psychology so well established that we all understand it: We want what we can’t have, be it a luxury yacht, Michael Jordan-like skills or a sugary treat.

Are you using cartoon characters to market not-so-healthy meals to kids? The First Lady would like you to stop.

Marketing lines that few restaurants dared to cross are being trampled into oblivion.

Whoever uttered the phrase “familiarity breeds contempt” may have gotten it wrong—at least when it comes to restaurants. A new study suggests that familiarity actually makes customers more loyal.

Chains are blaming all sorts of factors for the softness in sales last quarter, but there’s some agreement on how to counter it.

A new study looks at the awareness of frequent-buyer programs and which user premiums are preferred.

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