marketing

Financing

Loving underutilized cuts of red meat

To feed Americans’ never-ending appetite for beef, the cattle industry is making new and underutilized cuts more available to restaurateurs.

Operations

6 unusual stabs at setting a restaurant apart

The constant pressure to differentiate is pushing operations in some unusual directions. Here are a few examples.

Snicker all you want, but if you’re ignoring bathroom advertising—“indoor billboard advertising” in the trade—you may be flushing away a useful bottom-line opportunity. “It’s a captive audience for ad clients,” says Jeff Trent, president of Portland, Maine-based Billboardz, which specializes in restroom advertising.

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

A look at the fundamentals of marketing and how they can impact the development of new menu items. Plus: the lifecycle of a new menu item and how to manage...

The Mexican chain also brought back a seasonal dessert.

Restaurants traditionally rely on chicken and turkey to be menu profit makers. Usually in good supply and always a good buy in relation to other proteins, operators often turn to poultry to keep costs in check when red meats and seafood skyrocket. But that strategy may be dampened in the months ahead.

These marketing mishaps and wins left a mark on operators and consumers.

Chefs become passionate about knives because there’s no kitchen tool that’s more important to them. We asked a group of experts to weigh in on the key buying points.

Confusion over who's who has caused some problems for the restaurant industry and its allies this week. But that doesn't mean a restaurant can act on certain particulars of a person's ID, as one establishment painfully learned.

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