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Biography

Reyna Estrada

Articles by
Reyna Estrada

Page 1
Leadership

La Madeleine and Acurio International name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes changes for True Food Kitchen.

Marketing

Burger King wants to help diners score a date

Marketing Bites: The burger giant launches a limited-edition Homecoming Meal, Panera is paying for dating subscription services and Schlotzsky’s debuts a sandwich-inspired home decor line.

Marketing

Fast-food marketing comes under legal scrutiny

Quick-service brands have long used food stylists to make their burgers look better in ads than they do in the restaurants. But customers are pushing back. And a recent ruling against Burger King is giving their complaints life.

Food

Taco Bell tries Baja Blast-flavored energy drinks

The drinks come in two varieties: Baja Blast Charged Berry or Mountain Dew Energy Baja Blast.

Leadership

Papa Johns and Angry Chickz name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes changes for Del Taco.

Marketing

Ice Spice and Dunkin' collaborate on new seasonal drink

Marketing Bites: Dunkin’ launches the Ice Spice Munchkins Drink in a commercial during the VMAs, Sweetgreen teams up with Renee Rapp and where to score a deal on National Cheeseburger Day.

Leadership

Zunzi's and Lee's Famous Recipe Chicken name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes appointments for Fontainebleau Las Vegas.

Marketing

Love is in the air for Cinnabon and Slim Jim

Marketing Bites: Slim Jim and Cinnabon plan a wedding, Wendy’s brings back its Frosty Boo! Books and restaurant chains celebrate National Waffle Week.

Leadership

Toppers Pizza and Craveworthy Brands add new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes changes for Fish City Grill.

Marketing

Starbucks celebrates Latin American culture with its latest merch launch

Marketing Bites: Starbucks debuts a new cup collection, Wendy’s and Krystal get ready for football season and many chains push their charitable campaigns.

Food

Taco Bell tests Baja Blast gelato

The chain is teaming up with Mountain Dew to offer its beloved soda flavor with a summery twist.

Workforce

Chipotle makes a big hiring push

The chain said it will create 7,000 new jobs this year behind a new ad campaign and social media posts highlighting the daily life of its employees.

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