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Reyna Estrada

Articles by
Reyna Estrada

Page 4
Marketing

Chipotle brings back its trivia game

Marketing Bites: Chipotle brings back Chipotle IQ with prizes ranging from a BOGO offer to a $500 gift cards. Also this week, restaurant chains celebrate the back-to school season and International Dog Day.

Marketing

From Grimace shakes to Spongmonkeys, restaurant marketing reimagines the past

As restaurant chains lean into nostalgia marketing, they’re tasked with making sure old concepts seem fresh and new.

Leadership

Brix Holdings and Gunshow name new executives

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Ford’s Garage.

Marketing

The aftermath of the Taco Tuesday battle

Marketing Bites: Taco Bell celebrates Taco Tuesday for the first time since Taco John’s gave up the trademark, nearly 10,000 customers want to change their name to Subway and Mad Greens tries out nostalgia marketing.

Operations

Starbucks is expanding resources for veterans and military personnel

The coffee chain is broadening mental health resources and launching a centralized service for military employees who are relocating.

Marketing

Subway superfans strike again

Marketing Bites: Subway offers free subs for life to a new sort of brand ambassador, several chains celebrate their birthdays and Krispy Kreme offers free donuts to guests who enter the lottery.

Leadership

Ruby Slipper Restaurant Group and Zaxby's name new executives

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Newk’s Eatery and SPB Hospitality.

Marketing

Chicken chains compete to offer the best deal on National Chicken Wing Day

Marketing Bites: Restaurant chains are also celebrating National Drive-Thru Day, Tim Hortons launches a credit card, and Rock N Roll Sushi hosts a birthday party.

Operations

Sustainability is ingrained into the DNA of Hannah's Bretzel

The Chicago based concept is centered around German pretzel bread and a sustainable approach to business.

Leadership

KFC and Paytronix name new executives

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for First Watch and Square.

Marketing

Dessert chains venture into Barbie land with their latest marketing push

Marketing Bites: Pinkberry and Cold Stone Creamery feed into the Barbie frenzy, Dunkin’ launches summer merchandise and Taco Bell is giving rewards members a say in its sauce packet redesign.

Workforce

Some servers think service fees lead to legal theft

Are restaurant service charges transparent enough? Opinions among the supposed beneficiaries of these fees vary.

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