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Chipotle brings back its trivia game
Marketing Bites: Chipotle brings back Chipotle IQ with prizes ranging from a BOGO offer to a $500 gift cards. Also this week, restaurant chains celebrate the back-to school season and International Dog Day.
From Grimace shakes to Spongmonkeys, restaurant marketing reimagines the past
As restaurant chains lean into nostalgia marketing, they’re tasked with making sure old concepts seem fresh and new.