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Reyna Estrada

Articles by
Reyna Estrada

Page 4
Marketing

Ice Spice and Dunkin' collaborate on new seasonal drink

Marketing Bites: Dunkin’ launches the Ice Spice Munchkins Drink in a commercial during the VMAs, Sweetgreen teams up with Renee Rapp and where to score a deal on National Cheeseburger Day.

Leadership

Zunzi's and Lee's Famous Recipe Chicken name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes appointments for Fontainebleau Las Vegas.

Marketing

Love is in the air for Cinnabon and Slim Jim

Marketing Bites: Slim Jim and Cinnabon plan a wedding, Wendy’s brings back its Frosty Boo! Books and restaurant chains celebrate National Waffle Week.

Leadership

Toppers Pizza and Craveworthy Brands add new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes changes for Fish City Grill.

Marketing

Starbucks celebrates Latin American culture with its latest merch launch

Marketing Bites: Starbucks debuts a new cup collection, Wendy’s and Krystal get ready for football season and many chains push their charitable campaigns.

Food

Taco Bell tests Baja Blast gelato

The chain is teaming up with Mountain Dew to offer its beloved soda flavor with a summery twist.

Workforce

Chipotle makes a big hiring push

The chain said it will create 7,000 new jobs this year behind a new ad campaign and social media posts highlighting the daily life of its employees.

Leadership

Little Caesars names new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes changes for Wendy’s and McDonald’s.

Marketing

Chipotle brings back its trivia game

Marketing Bites: Chipotle brings back Chipotle IQ with prizes ranging from a BOGO offer to a $500 gift cards. Also this week, restaurant chains celebrate the back-to school season and International Dog Day.

Marketing

From Grimace shakes to Spongmonkeys, restaurant marketing reimagines the past

As restaurant chains lean into nostalgia marketing, they’re tasked with making sure old concepts seem fresh and new.

Leadership

Brix Holdings and Gunshow name new executives

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Ford’s Garage.

Marketing

The aftermath of the Taco Tuesday battle

Marketing Bites: Taco Bell celebrates Taco Tuesday for the first time since Taco John’s gave up the trademark, nearly 10,000 customers want to change their name to Subway and Mad Greens tries out nostalgia marketing.

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