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Reyna Estrada

Articles by
Reyna Estrada

Page 2
Marketing

McDonald's dips its toes into footwear

The burger giant has teamed up with Crocs on a footwear line that features iconic characters like Grimace and Birdie.

Leadership

Chipotle names new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes a new executive for Dig.

Marketing

Taco John's puts a big marketing push behind its Apple Grande dessert

Marketing Bites: Restaurant chains continue to push holiday promos. Meanwhile, White Castle launches affordable promos and other chains celebrate National Pickle Day.

Consumer Trends

Young workers are skipping lunch more often, a new report finds

ezCater has published its second annual Lunch Report, which reveals that employees, particularly younger workers, are skipping lunch more often, despite the benefits associated with taking a lunch break.

Leadership

Wild Eggs and Eggs Up Grill name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes a new executive for PrimoHoagies.

Marketing

Restaurant chains are feeling festive already

Marketing Bites: Various chains launch holiday promos; Dunkin’ and Bark team up on dog toys for a cause; and chicken chains celebrate National Fried Chicken Sandwich Day in creative ways.

Leadership

Just Salad and Playa Bowls name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes a new board member at Golden State Foods.

Marketing

Wendy's celebrates Hallo-Weekend with spooky good deals

Marketing Bites: More restaurant chains are getting ready for Halloween weekend. Other chains are honoring public servants this week. And a look at what food-centric holidays are coming up.

Leadership

Focus Brands and Domino's Pizza name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes new hires for SBE.

Marketing

Chili's celebrates its second Barbz Day with pink 'Barbaritas'

Marketing Bites: From Barbz Day to free pizza promotions, here’s a look at what’s new in restaurant marketing.

Leadership

Diversified Restuarant Group and Paris Baguette name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes changes for Curbit.

Marketing

Restaurant chains want diners to feel lucky on Friday the 13th

Marketing Bites: Restaurant chains continue to get into the spooky spirit. White Castle debuts new merch. And chains celebrate other food-centric holidays.

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