Marketing

McDonald's dips its toes into footwear

The burger giant has teamed up with Crocs on a footwear line that features iconic characters like Grimace and Birdie.
McDonald's themed Crocs
The collection features four pairs of shoes, matching socks and Jibbitz charms. | Photo courtesy of McDonald's.

Where do you fall on the great Crocs debate? Do you think the shoe is comfy and practical or the ugliest footwear to see the light of day?

Apparently, McDonald’s falls into the first camp. To that end, the burger giant is teaming up with the polarizing footwear company on a new merchandise launch, McDonald’s-themed Crocs.

The collection is inspired by Crocs fans (which the company calls Crocs Stars) and McDonald’s “loyalists” and features a full line of shoes, socks and Jibbitz charms.

The chain appears to once again, lean on nostalgia with the launch of this collection which features iconic characters like Grimace, the Hamburglar, and Birdie.

Fans of McDonald’s iconic purple creature may want to check out the Grimace x Crocs Cozzzy Sandal. The sandals are lined in faux fir with Grimace's face on the straps and feature a Jibbitz charm picturing Grimace’s favorite treat, a shake. The shoe calls back to the wildly successful Grimace Birthday promotion earlier this year where McDonald’s sold purple shakes in honor of the purple creature. Super fans can pair the shoes with a pair of purple fuzzy socks.

Another shoe in the line is the Birdie x Crocs Classic Clog. These shoes are yellow and pink with Birdie’s eyes in the center. This shoe also gets a Jibbitz charm in the form of a McDonald’s Egg McMuffin, which is apparently Birdie’s favorite menu item. The Birdie shoe pairs with winged pink socks.

The Hamburglar x Crocs Classic Clog is patterend with black and white stripes and features Jibbitz charms picturing his go-to order, which quite obviously, is a hamburger. These shoes also pair with socks which are striped too.

The last shoe is the McDonald’s x Crocs Classic Clog, which is red and features three Jibbitz charms: Chicken McNuggets, fries and a Big Mac.

The collection launches on Tuesday and the clogs are priced at $70 to $75 a pair, with the socks available for $20. Fans of the collection can shop at Crocs.com, at Crocs retail locations and select wholesale partners, while supplies last.

In honor of the Crocs Partnership, the burger giant is donating to Ronald McDonald House Charities, to help support families with sick children and help spread access to medical care.

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