Reyna Estrada

Articles by
Reyna Estrada

Page 5
Marketing

The aftermath of the Taco Tuesday battle

Marketing Bites: Taco Bell celebrates Taco Tuesday for the first time since Taco John’s gave up the trademark, nearly 10,000 customers want to change their name to Subway and Mad Greens tries out nostalgia marketing.

Operations

Starbucks is expanding resources for veterans and military personnel

The coffee chain is broadening mental health resources and launching a centralized service for military employees who are relocating.

Marketing Bites: Subway offers free subs for life to a new sort of brand ambassador, several chains celebrate their birthdays and Krispy Kreme offers free donuts to guests who enter the lottery.

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Newk’s Eatery and SPB Hospitality.

Marketing Bites: Restaurant chains are also celebrating National Drive-Thru Day, Tim Hortons launches a credit card, and Rock N Roll Sushi hosts a birthday party.

The Chicago based concept is centered around German pretzel bread and a sustainable approach to business.

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for First Watch and Square.

Marketing Bites: Pinkberry and Cold Stone Creamery feed into the Barbie frenzy, Dunkin’ launches summer merchandise and Taco Bell is giving rewards members a say in its sauce packet redesign.

Are restaurant service charges transparent enough? Opinions among the supposed beneficiaries of these fees vary.

When it comes to sustainability in the restaurant industry, simplicity and an emphasis on the bottom line remain key.

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Wingstop and PRIMO partners.

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Smalls Sliders.

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