Taco Bell tests Baja Blast gelato

The chain is teaming up with Mountain Dew to offer its beloved soda flavor with a summery twist.
Baja Blast gelato
The gelato will be served in 3.6-ounce containers and priced at $2.99. | Photo courtesy of Taco Bell

Fans of Taco Bell’s iconic Baja Blast may want to head to Southern California for the taco chain’s latest test. And it’s not a limited-edition flavor of its Freeze slushiesit’s a gelato.

Taco Bell is teaming up with Mountain Dew to menu a Baja Blast-flavored gelato for two weeks at one Irvine, Calif. location. The gelato will be offered in 3.6-ounce containers and priced at $2.99.

“This is the first time we are releasing a gelato and we are so excited to hear how fans enjoy the sweet and creamy indulgence,” said Liz Matthews, global chief food innovation officer at Taco Bell. “Baja Blast is iconic to Taco Bell and has its own strong fandom, so introducing it in gelato form feels right. As the end of summer nears, this is the perfect treat to wrap up any Taco Bell meal.”

The flavor is traditionally offered as a fountain drink or a Freeze and has garnered quite the fan base over the years.

“Dew Nation’s passion for Baja Blast runs deep,” said Scott Finlow, chief marketing officer of PepsiCo Global Foodservice. “At PepsiCo, we love to create unexpected ways to thrill fans and are pumped to join forces with Taco Bell to turn the Mtn Dew Baja Blast flavor they love into a refreshing gelato. We’re confident Dew Nation is going to love the bold new spin we’ve put on this iconic flavor.”

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