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Marketing

Burger King dusts off an old jingle and reveals a new tagline

 By Jonathan Maze on Oct. 06, 2022

The burger chain is debuting its new brand positioning with a “You Rule” tagline while giving a new take on its old “Have It Your Way” jingle.

Marketing

Culver’s is bringing its cheese curd burger back this month

 By Jonathan Maze on Oct. 05, 2022

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

Marketing

Taco Bell shifts its breakfast business with the help of Pete Davidson

By Jonathan Maze on Oct. 03, 2022

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Leadership

McDonald’s adds a Disney executive to its board of directors

By Jonathan Maze on Oct. 03, 2022

Kareem Daniel, chairman of media and entertainment distribution at Walt Disney Co., is the fourth new director this year.

Financing

Chris Kempczinski solidifies his position at McDonald's

By Jonathan Maze on Sep. 29, 2022

The Bottom Line: He was elevated to the CEO’s job when the last guy was fired. The chain’s strong performance has put him in a strong position despite some controversy.

Marketing

McDonald’s goes boutique with some Happy Meals aimed at adults

By Jonathan Maze on Sep. 27, 2022

The burger giant is working with Cactus Plant Flea Market to create a meal in a box, complete with figurines of the chain’s classic characters.

Financing

Pollo Campero gets ready for its next act

By Jonathan Maze on Sep. 26, 2022

The Guatemalan chicken chain’s parent company is investing $190 million to make a big growth push in the U.S., with plans to nearly double in size over the next three years.

Leadership

Dunkin’ names Jill McVicar Nelson CMO

By Jonathan Maze on Sep. 23, 2022

She had been the former VP of marketing strategy and helped launch Dunkin’ Refreshers and Avocado Toast.

Marketing

Consumers are apparently consuming a lot of pumpkin drinks

By Jonathan Maze on Sep. 19, 2022

Starbucks had the best week in its history after introducing its fall menu and Dunkin’ had stronger traffic, too.

Financing

McDonald’s is moving its innovation center to corporate headquarters

By Jonathan Maze on Sep. 14, 2022

The burger giant is creating “Speedee Labs,” which will consolidate innovation work being done in Romeoville, Ill., and its corporate offices in downtown Chicago.

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