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How Culver’s turned its April Fool’s joke into a big marketing win

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

Operations

In-N-Out takes a stand on diner vaccination mandates

The burger chain’s one location in San Francisco was temporarily closed after it refused to check dine-in customers for their vaccination status. It has since reopened for takeout.

The burger chain said it plans to start serving clear plastic drink cups in early 2022.

With dine-in still a long way from recovering and heavy demand for takeout, the controversies surrounding the lanes have faded away, says RB’s The Bottom Line.

Frances Allen, CEO of the drive-thru burger chain, joins this week’s episode of the RB podcast “A Deeper Dive” to talk about the industry’s challenges and the chain’s growth strategies.

The burger giant says it has achieved pay equality for company employees in underrepresented groups. Women are on track to achieve equal pay for equal work next year.

The burger chain has a compact new prototype and is about to test artificial intelligence that will take orders from customers with Southern accents.

The QSR partnered with Impossible Foods to menu the patty for a limited time.

The former Pizza Hut chief information officer will oversee technology for the burger chain.

The company has named CFO Larry Roberts interim CEO while it looks for a permanent successor.

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