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Burger King dusts off an old jingle and reveals a new tagline

The burger chain is debuting its new brand positioning with a “You Rule” tagline while giving a new take on its old “Have It Your Way” jingle.

Marketing

Culver’s is bringing its cheese curd burger back this month

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Kareem Daniel, chairman of media and entertainment distribution at Walt Disney Co., is the fourth new director this year.

The Bottom Line: He was elevated to the CEO’s job when the last guy was fired. The chain’s strong performance has put him in a strong position despite some controversy.

The burger giant is working with Cactus Plant Flea Market to create a meal in a box, complete with figurines of the chain’s classic characters.

The Guatemalan chicken chain’s parent company is investing $190 million to make a big growth push in the U.S., with plans to nearly double in size over the next three years.

She had been the former VP of marketing strategy and helped launch Dunkin’ Refreshers and Avocado Toast.

Starbucks had the best week in its history after introducing its fall menu and Dunkin’ had stronger traffic, too.

The burger giant is creating “Speedee Labs,” which will consolidate innovation work being done in Romeoville, Ill., and its corporate offices in downtown Chicago.

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