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Did McDonald's price cuts work? It's complicated

 By Jonathan Maze on Oct. 10, 2025

McDonald's Extra Value Meals campaign with 5% lower prices hasn't reversed declining foot traffic, with visits down 3-5% post-launch as value wars intensify across fast-food chains struggling with low-income consumer pullback.

Financing

Wendy's doesn't wait for a new CEO to change its strategy

 By Jonathan Maze on Oct. 09, 2025

Wendy's launches "Project Fresh" without a CEO in place, tapping Taco Bell's Greg Creed for marketing help while shifting $20M from new builds to boost struggling unit volumes, a risky but necessary pivot for the chain's third leadership change since 2023.

Financing

Wendy's taps former Taco Bell CEO Greg Creed to help with a brand revitalization

By Jonathan Maze on Oct. 09, 2025

The fast-food chain has hired the former Yum chief executive’s consulting firm, Creed UnCo, to help with marketing as part of a strategic growth initiative called “Project Fresh.”

Marketing

Long John Silver's wants you to know that it sells chicken

By Jonathan Maze on Oct. 06, 2025

The fast-food seafood chain has released a new logo featuring a chicken at the center as it works to boost sales of the country’s most popular protein. Learn about the company’s menu innovation and its marketing efforts.

Food

Wendy's is jumping into the chicken tenders fray

By Jonathan Maze on Sep. 30, 2025

The fast-food chain is introducing new chicken tenders with six dipping sauces, adding its name to a growing number of brands seeking to take a bite out of Raising Cane’s success.

Leadership

G.J. Hart named CEO of Krystal owner SPB Hospitality

By Joe Guszkowski on Sep. 29, 2025

The industry veteran will take over at the multi-concept restaurant company from Josh Kern, who is leaving for another role in the industry.

Financing

Burger King looks to move past its 'Creepy King' era as it targets more families

By Jonathan Maze on Sep. 29, 2025

The fast-food chain’s remodeled locations are designed to be friendlier for families, including more play places. And its menu is also targeting a younger consumer.

Beverage

A look at McDonald's new 'CosMc's-inspired' beverage lineup

By Joe Guszkowski on Sep. 26, 2025

We tried a selection of the fast-food burger chain’s crafted drinks, which are in test at about 500 locations. Here’s what we thought.

Financing

At Starbucks, another round of discouraging news

By Jonathan Maze on Sep. 26, 2025

The Bottom Line: The coffee shop giant is closing stores and laying off workers as it deals with a surprisingly persistent decline in traffic.

Financing

Starbucks will close hundreds of coffee shops and lay off another 900 workers

By Jonathan Maze on Sep. 25, 2025

Brian Niccol, CEO of the coffee shop giant, said the company will shutter underperforming locations and those where remodels are unworkable. The company plans to uplift another 1,000 shops.

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