marketing

Cracker Barrel fires up its first loyalty program

By Peter Romeo on Sep. 21, 2023

Users can earn prizes ranging from a heat-and-eat platter to any hot entree. The points can also be used for items sold in the concept's retail shops.

Marketing

Calif. is poised to OK Amsterdam-style weed cafes

By Peter Romeo on Sep. 20, 2023

Dispensaries would be allowed to sell foods and beverages for on-site consumption, and feature live entertainment, under a bill heading for Gov. Newsom's signature. It also allows pot users to light up on-premise.

Financing

How small restaurant companies should think about marketing

By Jonathan Maze on Sep. 20, 2023

A Deeper Dive: Marketing expert Chip Klose joins the podcast to talk about how small restaurant brands can keep pace with the big guys.

Food

KFC and Popeyes duke it out for spicy wing sovereignty

By Patricia Cobe on Sep. 18, 2023

During the height of wing season, the two chicken chains are taking to a new battleground in the aftermath of the chicken sandwich wars.

Financing

Cracker Barrel admits it worsened Q4 traffic with marketing misfires

By Peter Romeo on Sep. 14, 2023

The company acknowledged that its messaging failed to deliver, but believes a loyalty program will greatly help.

Marketing

Ice Spice and Dunkin' collaborate on new seasonal drink

By Reyna Estrada on Sep. 14, 2023

Marketing Bites: Dunkin’ launches the Ice Spice Munchkins Drink in a commercial during the VMAs, Sweetgreen teams up with Renee Rapp and where to score a deal on National Cheeseburger Day.

Marketing

Domino's upgrades its loyalty program

By Jonathan Maze on Sep. 12, 2023

The pizza chain is reducing how much customers need to spend to earn points and will let customers earn points earlier. It is the latest fast-food company to upgrade its loyalty program, which has become a key marketing tool.

Marketing

Love is in the air for Cinnabon and Slim Jim

By Reyna Estrada on Sep. 08, 2023

Marketing Bites: Slim Jim and Cinnabon plan a wedding, Wendy’s brings back its Frosty Boo! Books and restaurant chains celebrate National Waffle Week.

Marketing