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Biography

Lori Rakoczy

Associate principal with Technomic

Articles by
Lori Rakoczy

Page 1
Marketing

Nostalgia in marketing isn't just for older generations

Technomic's Take: Parents and older family members can induce feelings of second-hand nostalgia and FOMO. It's why catering to parents of young children is so important.

Financing

Yes, you can operate a sustainable restaurant in a small town

Technomic's Take: Black Valley Provender in Everett, Penn., shows how a restaurant can operate in a small town using local ingredients and higher-priced menus.

Financing

How climate change may affect consumer dining decisions

Technomic's Take: More than half of operators were affected by extreme weather last year, a number bound to increase. But how will consumers respond? Is extreme weather the new craveability?

Financing

Gen Z is less likely to notice price hikes

Technomic's Take: Younger consumers are less likely to say prices are increasing. Is it their short attention span or their short time on earth?

Financing

Will surge pricing lead to a surge in revenue?

Technomic's Take: Many restaurant operators are considering dynamic pricing strategies. They should tread carefully.

Operations

Exploring the gender 'energy gap' in dining decisions

Technomic's Take: Women are far more likely to say they order from restaurants because they don't have the energy to cook. Here's how operators should respond to that need.

Financing

As some commodity costs ease, should more restaurants lower prices?

Technomic's Take: Restaurants need to rethink their pricing strategy. While that may not mean lowering menu prices, there is one operator doing just that.

Financing

Are consumers getting used to higher prices?

Technomic's Take: Restaurant menu price inflation continues to tick up. But consumers are showing few signs of cutting back on eating out.

Financing

Inflation-weary consumers are snacking less often

Technomic's Take: Restaurant traffic during the snacking daypart plunged last year. How should operators prepare once diners come back?

Financing

Here is how inflation is affecting Gen Z’s restaurant use

Technomic's Take: Younger consumers are not cutting back because of higher prices. But they are looking for the right deal. Here's how operators should respond.

Financing

Consumers resolve to tighten their belts in 2023

Technomic's Take: Diners' new year's resolutions include cutting back and eating healthier. How should restaurants respond?

Financing

Here's why convenience matters for restaurants

Technomic's Take: Consumers are far more likely to cite a lack of time in explaining why they dine out than any other reason. Here's what this means for your restaurant.

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