Marketing

Post Malone is designing Raising Cane's units again, this time with a Dallas Cowboys theme

Scheduled to open Thursday, this unit combines Cowboys colors and memorabilia with Malone merch, displays of his "jorts," and the standard suit of armor.
Post Malone Dallas Cowboys Raising Cane's
The unit is smack dab in the middle of Cowboy Country in Dallas. | All photos courtesy of Raising Cane's

Post Malone, the abundantly tattooed rapper, singer, songwriter and producer, has added a new skill to his resume:

Raising Cane’s restaurant designer.

On Thursday, the latest Malone-designed Raising Cane’s location is scheduled to open in Dallas with a theme meant to celebrate his favorite football team: The Dallas Cowboys.

Originally a Texan, Malone created a restaurant with a 32-foot Dallas Cowboys star as the opening to the drive-thru. Both the interior and exterior are swathed in blue light and silver vinyl, the team colors, even the (typically red) Raising Cane’s logo.

Malone Cowboys memorabilia

The unit blends Cowboys memorabilia with Post Malone's. 

The restaurant will feature Cowboys memorabilia, like autographed game jerseys and cleats. But, really, it’s more about Malone and his love for the Cowboys.

It’s not the first time the musician has designed a Raising Cane’s. Earlier this year, Malone unveiled his first collaboration with the 750-unit chain, which resulted in a very unique—and very pink—restaurant for Malone fans.

Similarly, the new Cowboys-themed unit will also have plenty for Malone fans who don’t necessarily care about football.

A vending machine will offer exclusive Post Malone merch, like socks, drink sleeves, hats, tee shirts and foam footballs.

The restaurant will house a mailbox specifically for Post Malone fan mail.

And, like the Utah location, there will be a replica of a Gothic suit of armor from the 1400s—because Malone is apparently a fan of medieval armor.

Also on display: a custom Post Malone Dallas Cowboys hat; some broken guitars (presumably broken by Malone); and outfits worn by the performer, including a pair of his “jorts.”

Post Malone

Guitars and outfits Malone has worn while performing are on display.

Perhaps more of interest to this audience: the restaurant will also display an outfit worn by Raising Cane’s founder Todd Graves (what he wore to Malone’s previous opening).

“Growing up in Dallas, I’ve been a fan of the Dallas Cowboys and Cane’s since I was a kid, so it is an honor to be part of this collaboration with two of the greatest brands in history,” said Malone in a statement.

Post Malone Raising Cane's

The design celebrates the Dallas Cowboys, but also Post Malone. 

 

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