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Marketing

Buffalo Wild Wings resurrects its 2-for-1 wings deal

The brand’s new owner is betting the deal will appeal to midweek customers without the margin pressures that nixed it two years ago.

Marketing

Wendy’s makes a big bet on bacon

The company is kicking off “Baconfest” with numerous promotions.

Operations

Krispy Kreme is opening a massive Times Square location

By Jonathan Maze on Jun. 10, 2019

The chain plans to open its new flagship in 2020, which it expects will be the world's busiest.

Marketing

Jamba recasts itself to address new market realities

By Peter Romeo on Jun. 06, 2019

The 29-year-old brand is changing its name, menu and design.

Marketing

McDonald’s will accept foreign currency for its international menu

By Jonathan Maze on Jun. 03, 2019

The company says it will accept any amount on Thursday afternoon to celebrate the debut of its Worldwide Favorites Menu.

Marketing

IHOP plans another name change

By Peter Romeo on May 28, 2019

This time the “P” is changing to, well, “P.”

Marketing

Taco Bell is opening a hotel this summer

By Jonathan Maze on May 16, 2019

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

Consumer Trends

10 unique LTOs for spring

By Patricia Cobe on May 14, 2019

Limited-time offers that differentiate the menu are creating buzz this season.

Marketing

Chuy’s looks to boost awareness, partly through catering

By Peter Romeo on May 08, 2019

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Marketing

Panera aims for college crammers

By Peter Romeo on May 06, 2019

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

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