marketing

Photos of a fishing boat can land a restaurant in deep trouble

By Peter Romeo on Oct. 02, 2024

Government Watch: An FTC official warned the 10 biggest seafood chains this week that they need to be careful about what they promise with their nautical design accents.

Financing

How to market fast food at a time like this

By Jonathan Maze on Oct. 02, 2024

A Deeper Dive: Ryan Ostrom, chief marketing officer for Jack in the Box, joins the Restaurant Business podcast to talk marketing a brand when customers are cutting back.

Marketing

Shake Shack wants to convince guests it's worth it

By Lisa Jennings on Oct. 01, 2024

A new ad campaign launched in New York has the goal of shifting the value perception of the fast-casual brand.

Food

Burger King will soon start selling an Addams Family Menu

By Jonathan Maze on Sep. 30, 2024

The menu features “Wednesday’s Whopper” with a purple bun, Gomez’s Churro Fries and Morticia’s Kooky Chocolate Shake, all for Halloween.

Food

Convenience stores counter fast-food deals with head-turning bargains of their own

By Peter Romeo on Sep. 27, 2024

Market leaders like Circle K, Wawa and 7-Eleven are wooing deal hunters with meals priced as low as $3.

Premium

Marketing

For some restaurants, scent marketing is in the air

By Lisa Jennings on Sep. 26, 2024

Restaurants are increasingly using custom fragrance as both a branding tool and a way to mask foul smells.

Marketing

Wendy's is selling its Frosty for $1, and taking shots at McDonald's

By Jonathan Maze on Sep. 25, 2024

Wendy’s is selling its dessert for $1 through the end of the month. But it is also reminding customers of its rival’s longtime problem with broken ice cream machines.

Food