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marketing

Marketing

Buffalo Wild Wings hires marketer from Target as CMO

Rita Patel has also worked on beer and liquor brands.

Marketing

As bars close early in some states, White Castle takes up the slack

The 24-hour fast-food chain promotes DIY cocktails to pair with its iconic sliders.

Marketing

Auntie Anne's has a new mobile ordering platform

By Jonathan Maze on Aug. 03, 2020

The chain hopes app ordering will reduce its dependence on shopping traffic.

Food

New twists on takeout

By Patricia Cobe on Aug. 03, 2020

After five months of to-go meals, operators are trying to tempt consumers with creative menu and packaging spins.

Leadership

Art D’Elia named Domino’s chief marketing officer

By Jonathan Maze on Jul. 31, 2020

The marketing veteran will lead all global marketing initiatives for the pizza chain.

Marketing

New promotions take flight for National Chicken Wing Day

By Patricia Cobe on Jul. 28, 2020

Chains are launching special deals and menu items Wednesday to celebrate wings.

Marketing

Domino’s giving out free pizza for the best home movies

By Jonathan Maze on Jul. 27, 2020

The pizza chain is starting a film fest and the winner gets free pizza for a year.

Marketing

Chains make big investments in their loyalty programs

By Jonathan Maze on Jul. 22, 2020

Starbucks, Taco Bell, Wendy’s and several others have been upgrading or introducing their programs as they hope to build traffic coming out of the pandemic.

Food

New items keep rolling out even as some chains shrink menus

By Patricia Cobe on Jul. 21, 2020

Foods to-go continue to trend and breakfast makes a comeback.

Marketing

Wendy’s launches a national loyalty program

By Jonathan Maze on Jul. 21, 2020

The company believes combining its Wendy’s Rewards with its new breakfast can bring customers in more often.

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