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marketing

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Marketing

Olive Garden to offer a lifetime version of its pasta pass

Winners will have the opportunity to buy a special version for an additional $400.

The chain will offer a limited time buy-one, get-one for $1 deal nationwide on Monday as it continues to woo value customers.

No reason was given for the departure of Marisa Thalberg, who will remain a strategic adviser. Her future career plans were not revealed.

The pending purchase of Fox Restaurant Concepts wasn’t the only news announced yesterday by the polished-casual operator.

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

She plans to leave the company in October, according to reports, and no successor has been named.

The company said it drove more traffic and even shifted consumer habits. And now it’s extended the offer for another month.

The brand’s new owner is betting the deal will appeal to midweek customers without the margin pressures that nixed it two years ago.

The company is kicking off “Baconfest” with numerous promotions.

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