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marketing

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Marketing

Olive Garden to offer a lifetime version of its pasta pass

Winners will have the opportunity to buy a special version for an additional $400.

Financing

McDonald’s tries another value offer

By Jonathan Maze on Aug. 09, 2019

The chain will offer a limited time buy-one, get-one for $1 deal nationwide on Monday as it continues to woo value customers.

Marketing

Taco Bell’s chief marketing nonconformist steps down

By Peter Romeo on Aug. 05, 2019

No reason was given for the departure of Marisa Thalberg, who will remain a strategic adviser. Her future career plans were not revealed.

Marketing

Meanwhile, back at The Cheesecake Factory …

By Peter Romeo on Aug. 01, 2019

The pending purchase of Fox Restaurant Concepts wasn’t the only news announced yesterday by the polished-casual operator.

Financing

Applebee’s hits a dip in its comeback

By Peter Romeo on Jul. 31, 2019

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

Leadership

Silvia Lagnado to leave as McDonald’s CMO

By Jonathan Maze on Jul. 22, 2019

She plans to leave the company in October, according to reports, and no successor has been named.

Marketing

Krystal’s all-you-can-eat offer has apparently been a big hit

By Jonathan Maze on Jul. 18, 2019

The company said it drove more traffic and even shifted consumer habits. And now it’s extended the offer for another month.

Marketing

Buffalo Wild Wings resurrects its 2-for-1 wings deal

By Peter Romeo on Jul. 16, 2019

The brand’s new owner is betting the deal will appeal to midweek customers without the margin pressures that nixed it two years ago.

Marketing

Wendy’s makes a big bet on bacon

By Jonathan Maze on Jul. 15, 2019

The company is kicking off “Baconfest” with numerous promotions.

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