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marketing

Marketing

Buffalo Wild Wings resurrects its 2-for-1 wings deal

The brand’s new owner is betting the deal will appeal to midweek customers without the margin pressures that nixed it two years ago.

Marketing

Wendy’s makes a big bet on bacon

The company is kicking off “Baconfest” with numerous promotions.

The chain plans to open its new flagship in 2020, which it expects will be the world's busiest.

The 29-year-old brand is changing its name, menu and design.

The company says it will accept any amount on Thursday afternoon to celebrate the debut of its Worldwide Favorites Menu.

This time the “P” is changing to, well, “P.”

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

Limited-time offers that differentiate the menu are creating buzz this season.

The regional chain intends to raise familiarity through a combination of nontraditional and tried-and-true marketing efforts.

Stores near institutions of higher learning are extending their hours and offering freebies to entice students during finals season.

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