marketing

Marketing

Restaurants look to drive super sales on Super Bowl Sunday

Marketing Bites: For some brands, it’s the biggest day of the year. And one Chicago operator is partnering with a cannabis company for some very special wing sauce.

Marketing

Healthier eating may be a menu’s font size away

Size matters when it comes to listing calorie counts, as customers may be more likely to choose a menu item when nutrition info is printed in a larger typeface.

The list, which celebrates independents, is based on Yelp ratings, number of reviews and more. Vegetarian Latin restaurant Tumerico in Tucson, Ariz., took the No. 1 spot.

This resolution season, the chain is partnering with the Strava app, mapping out segments to run, bike or walk that end at a Chipotle.

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

New challenges emerged, especially downtown, while many operators looked back wistfully at bygone times, their hands held out for help on costs.

After unwrapping presents and getting out of PJs, families come for big breakfasts and homestyle meals at the chain’s locations, which traditionally stay open on Dec. 25.

When it came to restaurant marketing this year, operators found success by tapping into childhood memories, boosting loyalty and playing up deals.

McDonald’s Squishmallow Happy Meal will be available in restaurants nationwide, beginning Dec. 26.

Marketing Bites: Pizza Hut says thank you to delivery drivers, Wingstop launches a card game and Shoney’s celebrates National Free Hot Fudge Cake Day.

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