facebook pixal
Continue to Site >>>

marketing

Marketing

Burger King ties its chicken sandwich to LGBTQ rights

 By Jonathan Maze on Jun. 07, 2021

The chain will donate to the Human Rights Campaign for every Ch’King it sells this month. Some saw it as a dig at Chick-fil-A.

Operations

Fresh ideas positioned Smashburger for growth during the pandemic

By Patricia Cobe on Jun. 04, 2021

The fast casual’s digital enhancements, marketing and hiring strategies and new design contributed to its success. And the launch of a crispy chicken sandwich didn’t hurt.

Marketing

Outback parent Bloomin' Brands names a new CMO

By Peter Romeo on Jun. 01, 2021

Danielle Vona, a veteran of Sonic and Pepsico, moves up from CMO of Outback.

Marketing

Executives with Black-owned media companies pressure McDonald’s on spending

By Jonathan Maze on May 25, 2021

Byron Allen, owner of The Weather Channel, and other executives are seeking a meeting with the burger giant’s CEO, Chris Kempczinski.

Marketing

McDonald’s will start selling BTS merchandise today

By Jonathan Maze on May 25, 2021

The chain is kicking off the U.S. version of its latest Famous Orders collaboration with a new ad featuring the K-Pop group’s newest single along with sale items like a bathrobe.

Marketing

The owner of The Weather Channel sues McDonald’s for discrimination

By Jonathan Maze on May 21, 2021

Byron Allen’s Entertainment Studios says the burger chain discriminates against African American-owned media.

Marketing

McDonald’s is increasing its spending with diverse-owned media

By Jonathan Maze on May 20, 2021

The company said it will spend 10% of its ad dollars spent with diverse-owned media companies by 2024.

Consumer Trends

OpenTable predicts a blockbuster Mother’s Day for restaurants

By Patricia Cobe on May 04, 2021

OpenTable data shows Mother's Day dining reservations up 64% in 2021 compared to pre-pandemic levels.

Marketing

Connecticut restaurants will give free drinks to vaccinated customers

By Peter Romeo on May 03, 2021

Diners who buy food at participating locations can also get a free beverage between May 19 and June 1 if they show proof of inoculation.

Marketing

The 'Noid' is coming back to Domino's ads

By Jonathan Maze on Apr. 26, 2021

The chain’s famous—or maybe infamous—1980s ad villain will try to thwart the chain’s new robot delivery test.

  • Page 5