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Marketing

Burger King ties its chicken sandwich to LGBTQ rights

The chain will donate to the Human Rights Campaign for every Ch’King it sells this month. Some saw it as a dig at Chick-fil-A.

Operations

Fresh ideas positioned Smashburger for growth during the pandemic

The fast casual’s digital enhancements, marketing and hiring strategies and new design contributed to its success. And the launch of a crispy chicken sandwich didn’t hurt.

Danielle Vona, a veteran of Sonic and Pepsico, moves up from CMO of Outback.

Byron Allen, owner of The Weather Channel, and other executives are seeking a meeting with the burger giant’s CEO, Chris Kempczinski.

The chain is kicking off the U.S. version of its latest Famous Orders collaboration with a new ad featuring the K-Pop group’s newest single along with sale items like a bathrobe.

Byron Allen’s Entertainment Studios says the burger chain discriminates against African American-owned media.

The company said it will spend 10% of its ad dollars spent with diverse-owned media companies by 2024.

OpenTable data shows Mother's Day dining reservations up 64% in 2021 compared to pre-pandemic levels.

Diners who buy food at participating locations can also get a free beverage between May 19 and June 1 if they show proof of inoculation.

The chain’s famous—or maybe infamous—1980s ad villain will try to thwart the chain’s new robot delivery test.

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