marketing

Financing

Five Guys is making some changes

A Deeper Dive: Molly Catalano, chief marketing officer for the fast-casual burger chain, joins the restaurant finance podcast to discuss the chain’s evolution and its push into catering.

Marketing

Panera Bread goes aggressive with value on new Mix & Match menu

The fast-casual chain is offering 10 items in half-portions for $4.99 each at participating restaurants. It's the chain's first-ever dedicated value menu.

The fast-casual chain's fourth-quarter same-store sales dropped 3.3%, largely on transaction declines. After opening too many units too fast in the Lone Star state, the brand is enacting a new game plan.

The Bottom Line: This week’s edition of the restaurant finance newsletter looks at the change in Subway’s Sub Club and why its dependence on discounts keeps creating problems.

The Bottom Line: An anniversary offer from Five Guys proved far more popular than the company expected. Surprisingly strong marketing promotions have been a common issue in recent years.

The fast-casual chain is looking to improve its perception of value and drive traffic. One idea to be tested later this year will be a daypart offering maybe a couple of tacos and a drink for under $10.

While the holiday has always invited creative promotions, some brands are upping the ante this year. It has produced a few odd couples, like Red Lobster and Vaseline.

The chain unveiled a new format for groups of 10 to 10,000, allowing guests to create an off-premise makeline. It's the latest fast-casual chain to push hard into catering.

The fast-casual chain said same-store sales declined 2.5% for the fourth quarter, with transactions down more than 3%. But CEO Scott Boatwright said the protein push is resonating with younger diners.

The fast-casual chain is scheduled to report fourth quarter and full-year earnings on Tuesday. One research firm said data indicates positive trends in November and December. Will it be enough to end a streak of negative traffic?

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