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marketing

Food

Panera decides its DNA is really soups, sandwiches and salads

By Peter Romeo on Mar. 28, 2024

The bakery-cafe chain is rolling out a new menu that plays up core menu lines rather than searching for a new breakthrough menu category.

Marketing

Beware the menu fools of April

 By Heather Lalley on Mar. 27, 2024

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

Marketing

McDonald's is taking its Krispy Kreme partnership national

By Jonathan Maze on Mar. 26, 2024

The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.

Marketing

Remembering the best of restaurants' April Fool's Day pranks

By Peter Romeo on Mar. 26, 2024

Restaurant Rewind: Some ploys were crafty enough to make you drop your Micro Macs and Kale Shake. And about that offer to buy the Liberty Bell...

Marketing

6 major restaurant marketing flops

By Jonathan Maze on Mar. 26, 2024

Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.

Marketing

Restaurants brighten menus with total solar eclipse specials

By Heather Lalley on Mar. 21, 2024

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

Marketing

The industry is abuzz about dynamic pricing. Maybe it forgot these examples

By Peter Romeo on Mar. 19, 2024

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

Marketing

So much for Starbucks' journey into the metaverse

By Jonathan Maze on Mar. 18, 2024

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

Beverage

Sonic launches Blackout Slush Float to tie into solar eclipse

By Patricia Cobe on Mar. 18, 2024

Fans can score a free pair of viewing glasses with every purchase, plus eclipse watching tips from a former NASA astronaut to prepare for the April 8 event.

Operations

Panera Bread increases Unlimited Sip Club price

By Lisa Jennings on Mar. 18, 2024

The subscription drinks program that was $11.99 per month is now $14.99 per month, a 25% increase.

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