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marketing

Marketing

KFC is selling a chicken wing subscription

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

Marketing

Tony Weisman, Dunkin’s U.S. CMO, to leave the company

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

The barbecue concept intends to broaden yet simplify its menu and procedures, with women as a key target.

The parent of Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s has promoted one of its founding executives.

The Brinker International holding is inviting mom, dad and the kids to literally get on the bus for stress-free dinners.

Just because a restaurant has screens and content up on the walls, doesn’t mean those signs are going to grab your guests’ attention.

After data revealed an unexpected marketing issue for the chain, management pulled back on advertising and started working on an adjusted plan.

The chain was accused of continuing to text deal offers to opted-in customers after they had opted out.

One way to ensure that menu specials are being promoted effectively and consistently is to put marketing materials supporting the items directly into consumers hands using custom-printed paper napkins.

At a time when many chains are searching for a magic bullet, the venerable casual-dining brand has found a reinvigoration takes time and a multitude of efforts.

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