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Marketing

Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

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12 reveals from this week’s big restaurant event

The three dozen chains participating in the ICR Conference provided plenty of aha moments. Here’s a sampling of the surprising tidbits that were aired.

The company is promoting its new national delivery partnership with DoorDash this week with a sandwich giveaway.

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

The store is less than half the size of a traditional unit, with an emphasis on the bar and off-premise business.

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Here are some sleeper stories that could get hearts beating faster.

Just in time for the holidays: More restaurant-branded merch than ever before.

Six months into the job, James O’Reilly is re-stoking the barbecue.

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