marketing

Marketing

McDonald's is taking its Krispy Kreme partnership national

The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.

Marketing

Remembering the best of restaurants' April Fool's Day pranks

Restaurant Rewind: Some ploys were crafty enough to make you drop your Micro Macs and Kale Shake. And about that offer to buy the Liberty Bell...

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

The subscription drinks program that was $11.99 per month is now $14.99 per month, a 25% increase.

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

Fans can score a free pair of viewing glasses with every purchase, plus eclipse watching tips from a former NASA astronaut to prepare for the April 8 event.

Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Mi ’N Tea owner Kim Dieu had little time to create promos herself, so she turned to a new tool from POS provider SpotOn for help.

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