Marketing

Restaurant marketing ideas and trends

Crystal Lake is the Clear Leader

Sponsored content from our partner City Of Crystal Lake on Mar. 21, 2024

When you are looking for new locations for your restaurant, finding the right location is all about the strong demographics, high visibility and a track record of success. In the Chicagoland area, Cry...

Marketing

Restaurants brighten menus with total solar eclipse specials

By Heather Lalley on Mar. 21, 2024

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

Marketing

The industry is abuzz about dynamic pricing. Maybe it forgot these examples

By Peter Romeo on Mar. 19, 2024

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

Marketing

So much for Starbucks' journey into the metaverse

By Jonathan Maze on Mar. 18, 2024

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

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Marketing

The Keith Lee Effect extends way beyond one TikTok restaurant critic

By Lisa Jennings on Mar. 13, 2024

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Marketing

Restaurant Business is a finalist for 11 Neal Awards

By Restaurant Business Staff on Mar. 13, 2024

The RB team was honored for its package on tipping and for the best range of work among business publications its size, as well as multiple individual honors. Finalists will be named next month.

Marketing

Habit Burger Grill cooks up a kids’ meal—for adults

By Heather Lalley on Mar. 13, 2024

Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.

Marketing

Restaurant Business is a finalist for 10 ASBPE regional awards

By Restaurant Business Staff on Mar. 11, 2024

Commonly known as the “Azbees,” the awards are given out annually by the American Society of Business Publication Editors (ASPBE) to honor the best business journalism around the country.

Marketing