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Marketing

Where are Simone Biles fans going to eat this Olympics?

Reality Check: Restaurants will be competing for attention this year with the Summer Games and political advertising. It could be a test of whether digital marketing, and loyalty programs in particular, can deliver on their promise.

Technology

CosMc's debuts its mobile app

McDonald’s drive-thru beverage concept, which continues to expand in Dallas and San Antonio, now has its own mobile app.

The Restaurant Business team continued to mine the Show floor for aha moments as the event hit its stride Monday.

Traffic slumped, but the family-dining stalwart offered a few aha moments in its recount of what happened.

The 24-hour diner chain expects its first major investment in digital technology to boost off-premise business. An app is scheduled to be rolled out in early 2024.

Projections call for heavy purchases of both on-premise and to-go meals, while consumers are already spending more on gift cards.

New research also shows that fans wish drive-thrus were open longer.

A new Deloitte survey found that restaurant dining has returned to pre-pandemic levels, but customer behavior has shifted. Convenience matters more than ever.

The National Restaurant Association takes a post-pandemic pulse of the beverage alcohol scene and reveals some interesting trends.

Reality Check: With the pandemic fading, it may be back to the future for broad-market restaurant concepts. Just ask participants of a CEO's panel at the Restaurant Leadership Conference.

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