Marketing

Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.

Marketing

New reasons for—and against—Instagram marketing

By Kelly Killian on Aug. 06, 2014

Instagram is proving to be the social-media platform to watch and learn from thanks to new stats and a backlash against McDonald's sponsored posts.

Marketing

Social media watch: Trick or treat—which was it for chains this Halloween?

By Kelsey Squire on Nov. 02, 2015

Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.

Marketing

The importance of brand trust

By Darren Tristano on Aug. 12, 2016

Until recently, consumers considered Chipotle one of the most trusted limited-service restaurant brands. After its food safety incidents, Chipotle now scores in the bottom six for brand trust.

Marketing