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Marketing

New York restaurants take aim at reservations pirates

 By Peter Romeo on May 14, 2024

The state's restaurant association has joined forces with lawmakers in hopes of preventing third parties from scarfing up reservations and reselling them, with none of the proceeds going to the restaurants.

Technology

McDonald's is making a massive investment in digital marketing

 By Jonathan Maze on May 09, 2024

The fast-food giant is shifting spending to digital marketing and plans to invest “hundreds of millions” into digital innovation, including new ordering channels, personalization and loyalty.

Financing

Applebee's bets more discounts will reverse sales declines

By Joe Guszkowski on May 08, 2024

The casual-dining chain lost business from lower-income guests but believes promotions like $1 margaritas will bring them back.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Operations

Friendly's is opening restaurants again

By Peter Romeo on May 08, 2024

The 89-year-old family-dining chain has unveiled a new store in Orlando that gives a liberal nod to the brand's past while incorporating new touches like a bakery.

Food

Popeyes introduces its latest riff on the fried chicken sandwich

By Patricia Cobe on May 07, 2024

The chain that ignited the chicken sandwich wars is bringing on reinforcements, bolstering the battle with a new sauce and a hip-hop anthem.

Marketing

Amid the Zoodles and low-carb linguine, Noodles & Company finds what people want is steak

By Lisa Jennings on May 06, 2024

The fast-casual chain has run out of Steak Stroganoff after selling 110,000 bowls in the first two weeks. But don't worry, the LTO is coming back.

Food

Arby's rolls out limited-time sauce named for Beyoncé's horse

By Patricia Cobe on May 02, 2024

The fast-food restaurant chain is debuting Chardonneigh’s Horsey Sauce, which was inspired by the cover image on the singer’s Cowboy Carter country music album.

Financing

Shake Shack steps up marketing to keep customers from fleeing to cheaper options

By Lisa Jennings on May 02, 2024

In the last earnings call for outgoing CEO Randy Garutti, the fast-casual chain said traffic was down 2.1% in the first quarter, though trends were improving into Q2.

Marketing

For restaurants, value messaging is more important than ever

By Heather Lalley on May 01, 2024

Marketing Bites: It’s been a rough start to the year for many chains. Plus: Restaurants celebrate moms, nurses and more in May.

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