Marketing
When a supply chain ‘shortage’ becomes a marketing boon
Marketing Bites: Subway is the latest example of a restaurant chain capitalizing on real or inflated supply issues to boost sales.
Marketing
Never mind Endless Shrimp. How about all the booze you can hold?
Restaurant Rewind: There was a time 50 years or so ago when the big come-on for a flurry of new restaurant chains was the promise of unlimited beer and wine. What could go wrong?