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Marketing

KFC is making a bet on value

 By Jonathan Maze on Apr. 08, 2024

The chicken chain introduced a new line of bundled meal options from $4.99 to $20, but not everything has a consistent price point nationwide, a nod to fast-food restaurants' complex relationship with value.

Food

Shake Shack pokes Chick-fil-A by giving away antibiotic-free chicken sandwiches

By Lisa Jennings on Apr. 08, 2024

Available on Sundays throughout the month of April, the promotion attempts to draw attention to Shake Shack's commitment to using chicken raised without antibiotics.

Financing

Fast-food chains will have to think creatively to get back their lost traffic

By Jonathan Maze on Apr. 05, 2024

The Bottom Line: Customers are opting to stay home rather than dine out. With costs still elevated, brands will have to think differently to get them back.

Marketing

Shake Shack wants a spring in its step

By Heather Lalley on Apr. 03, 2024

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

Marketing

Jersey Mike's annual Month of Giving generates $25M for charities

By Peter Romeo on Apr. 03, 2024

The record intake in March surpassed the sub sandwich chain's previous high mark by 19%.

Operations

Want to speed service? Start with your menu

By Peter Romeo on Apr. 02, 2024

New research shows that guests spend an average of nine minutes plowing through a menu because the array is typically so extensive. But they also want comprehensive descriptions of dishes and prefer a conventional bill of fare over QR menus.

Marketing

Papa Johns just introduced a major new marketing platform

By Jonathan Maze on Apr. 02, 2024

The pizza delivery chain is building on its “Better Ingredients, Better Pizza” with a new marketing slogan, “Better Get You Some," along with a campaign featuring Big Boi.

Food

Red Lobster's iconic Cheddar Bay Biscuits change shape

By Patricia Cobe on Apr. 01, 2024

April Fool’s joke or permanent switch? The classic biscuits get elongated into breadsticks on Monday.

Food

A new generation of upgraded kids' menus plays to parents, but they're getting Gen Alpha to hit the 'like' button

By Patricia Cobe on Mar. 29, 2024

While many fast-food chains stick to old-school kids’ fare, there’s a recent surge among fast-casual and full-service restaurants to offer healthier, more grownup menus that appeal to the whole family.

Food

Panera decides its DNA is really soups, sandwiches and salads

By Peter Romeo on Mar. 28, 2024

The bakery-cafe chain is rolling out a new menu that plays up core menu lines rather than searching for a new breakthrough menu category.

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