A good menu helps. Strong service is a definite plus. An attractive setting can certainly move the gauge. But a restaurant won’t succeed unless it understands that fickle being known as the consumer. Here’s your business tool for mastering that challenge. Restaurant Business teamed up with the research firm Technomic to provide a one-step resource for learning the psychographics of today’s consumers, where they prefer to eat, and how smart restaurateurs are winning their loyalty. You’ll also find a review of the chain favorites you could develop as a franchisee.

Favorite
Chains
Overall
See Top 5

7 Key
Consumer
Types

Who are these consumers, and what do you need to know to win their business?

The
Technomic
Consumer
Wallchart
Download
Consumers Discuss Their
Favorite Restaurants
View the Videos

“It’s someplace where I can take the whole family and they enjoy it and they’re happy.”

Consumers’
Views on Tipping

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