A good menu helps. Strong service is a definite plus. An attractive setting can certainly move the gauge. But a restaurant won’t succeed unless it understands that fickle being known as the consumer. Here’s your business tool for mastering that challenge. Restaurant Business teamed up with the research firm Technomic to provide a one-step resource for learning the psychographics of today’s consumers, where they prefer to eat, and how smart restaurateurs are winning their loyalty. You’ll also find a review of the chain favorites you could develop as a franchisee.
A Restaurant Business/Technomic Special Report Presented by