Here’s what licensing pros see as key motivators for brands seeking licensing deals today.
3. Study the market
Shoppers in Mexico prefer sauced ready-to-cook meats over heat-and-eat versions, and Europeans aren’t used to baking cinnamon rolls at home from refrigerated dough. International licensing deals may be more complex since area franchisees are usually involved.
4. Ask for help
Ask for help. Don’t deal with a manufacturer or retailer without expert assistance, such as in-house staff or a licensing consultant.