Danika Brown first joined Auntie Anne’s as an intern, coming on full time after graduating college. “Since that time, she’s been promoted quickly because of her work ethic, her strategic thinking, her respect from her peers and franchisees, and her ability to produce results, over and over again,” says Auntie Anne’s President Heather Neary. Now, says Neary, she’s responsible for the brand’s off-premise initiatives, which Brown has grown six- to tenfold since the program first started in 2017.
For her part, Brown is grateful to Auntie Anne’s and parent Focus Brands for giving her what she calls “endless opportunities to grow and develop.” Contributing to the success of new channels, such as off-premise, drives her passion and pushes her to find more opportunities to grow the brand. “I’m constantly encouraged to realize and exercise my full potential in order to make a meaningful impact on our key business objectives. … This is just the beginning,” Brown says.