When Laura Titas joined Wendy’s in 2018, the burger chain was considered a tortoise in the race for digital sales. But after an investment of $25 million in digital, growth was up 325% year over year in Q3 2019, Titas reported in a presentation at Wendy’s Investor Day last year.
Titas came to Wendy’s from Accenture, bringing a leadership style that pushes colleagues to make memorable, cutting-edge digital experiences that create value, her company profile states. She has led several initiatives, including a relaunch of the QSR’s app, systemwide mobile ordering, expansion of third-party delivery and installation of in-store scanner technology—all of which are “redefining convenience by unlocking more consumer access,” Titas said in her presentation.
The numbers are looking good: After Wendy's Spicy Smackdown awareness push, app downloads surged by 1 million, active mobile users went up by 30% and user experience rose from 1.8 to 4.7 out of a possible five stars, she said.