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McDonald’s and Chipotle add the thrill of mystery to their promotions.

Marketing Bites: A year after chains could hire college athletes for marketing deals, the chicken brand is launching a five-athlete council; plus more marketing news of the week.

The Bottom Line: The company’s longtime largest shareholder may try to buy the whole chain. But the company could consider a merger. Here are a few of our ideas.

Technomic's Top 500 Chain Restaurant Report ranks the highest-grossing brands in the U.S. Explore th

He has 35 years of experience working with numerous brands, including Bloomin’ Brands, Wendy’s and Arby’s.

Plus, Dunkin’ gets in on the NCAA athlete partnership action, McDonald’s teases the annual return of its minty-green treat, and more.

See why steak chains, college athletes and labor unions had a good year.

Debbie Blount walked on to Reinhardt University's golf team last year—and into a sponsorship with the sports bar chain.

The seven-unit, quick-service chain in upstate New York is making the expensive decision to give its overworked employees some paid downtime for their mental health.

Chain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage.