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The fast casual is taking advantage of a relatively new NCAA policy that allows student athletes to be paid by brands under “name, image and likeness” contracts.

Cedartown Chicken, led by former Popeyes Chief Development Officer Greg Vojnovic, has acquired seven locations in western Georgia and will develop 11 more.

The “wellness days” are unpaid, but the quick-service chain said employees can make up the hours later in the week.

The chicken chain is the latest restaurant to ink a deal with a college athlete under a new NCAA rule.

Brees is also becoming a franchisee and ambassador for the health-focused fast-casual brand.

The quick-service chicken-and-biscuits chain becomes one of the first major restaurant brands to take advantage of a new NCAA policy that allows student athletes to profit off their “name, image and likeness.”

2020 was a year like no other and played a massive role in the Technomic Top 500 Chain Restaurant Report. Take a deep dive with RB into the Top 500.

The regional chicken chain will be opening locations in Houston and Dallas as part of a major move into the Lone Star State.

Several restaurant chains are pushing aggressive development and signing more operators as they look toward recovery, says RB’s The Bottom Line.

The former Bojangles and Jack’s executive takes over the chain that was sold earlier this year. Hank Simpson was named chief operating officer.