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Consumers gave high marks to limited-time offers featuring sweets and comfort foods.
The chain’s system sales rose 20% last year. Much of that was on the strength of its new chicken sandwich. Those sales aren’t slowing down.
The brands topped a new ranking of limited-service chains’ digital maturity.
Consumers apparently want to look and smell like their favorite restaurants, and chains are here to give it to them.
The burger chain is promising a “crispier, juicier” Classic Chicken Sandwich as the fast-food chicken wars heat up.
Launches of new menu items can attract customers bored with cooking at home.
A third of Top 500 concepts, though mostly smaller chains, received federal stimulus loans, as did many of their franchisees.
These are the highest-grossing chicken chains in Technomic’s Top 250.
Bojangles'
The top 20 chains accounted for three-quarters of the Top 500’s sales growth, even as they largely held off from adding locations.