Look for opportunities that are a natural fit for your concept. For us it’s sports. Once we realized our customers’ passion for Mixed Martial Arts (MMA), we decided to sponsor our own fight team. Now our customers have their own team to root for, and the athletes wear our branded uniforms without us having to pay for national commercials. It's an innovative way to get national exposure at an economical price. Our marketing plan has created a way for our patrons to bond not only with each other, but also with our brand.