Clearly defining purpose for any organization clears up all the hidden expectations that any owner or manager holds as unspoken. Now our expectation is clear, excellence is defined, and each team member at Nick's Pizza & Pub understands what we are here to do; why our company exists. Our purpose is "The Nick's Experience”—providing the community an unforgettable place to connect with family and friends, to have fun and to feel at home. With this clarity of purpose we also have a clear bar to perform to, so that now, high performance means being "On Purpose"—not because we are told to do it, but because we are intrinsically motivated to. I believe the core to my company's success has been defining our purpose and values!