Focus on Fast Casual

Fast casual continues to outpace industry growth. And though it’s still a small segment—about 9 percent of the restaurant industry—its influence is great. Witness fast food’s improving menu items and fresh positioning, and full-service restaurants’ tests of takeout counters, faster service and even spinoff concepts. Meantime, fast-casual concepts continue to emerge and evolve, tapping innovative menu trends and satisfying consumer demands.

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