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How to build buzz

 By Restaurant Business Staff on Nov. 04, 2006

It's the hottest, well, buzzword in marketing. Buzz. Everybody wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys, bump rates and drive times and get hip to the "influencers," "viral marketers," "bloggers" and "blasters" who are driving things today.

Marketing

The Social Marketing Revolution

By Restaurant Business Staff on Aug. 21, 2009

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

New Buckhead Beef Facility To Open in 2012

By Restaurant Business Staff on Jul. 02, 2011

ATLANTA (July 2, 2011)—Buckhead Beef, a business unit of Sysco Corp. and a supplier of meat-based proteins to the food service market, plans to build a new...

Technology

An app for all seasons

By Joann Whitcher on Apr. 18, 2012

Wolfgang Puck wants to be America’s go-to-chef, and his new iPhone/iPad app. launched mid-April, may just help him realize his dream.

Technology

Are mobile payments safer?

By Amanda Kooser on Feb. 01, 2013

It’s easy to get blinded by the newness of mobile payment technology, but the security issues aren’t that much different from older methods of taking payments.

Technology

An advance peek at Panera’s new ordering system

Apr. 21, 2014

An early user tries the Panera 2.0 mobile set-up, which enables customers to order up to five days in advance or bypass the cashiers to order and pay from their tables.

Chipotle finds mobile job-application function to be a hit

Nov. 20, 2014

The percentage of job candidates using the app hit 20 percent in the first week, according to the chain.

Technology

Mobile app must-haves

By Sara Rush Wirth on Jan. 13, 2017

Features to consider when building an app.

Operations

Throwing it all away

By Restaurant Business Staff on Mar. 11, 2007

Paper and plastic ware can be a very important part of your operation, in terms of both price point and customer convenience. Here are some tips to help in your buying.

Selling LTOs

By Restaurant Business Staff on Sep. 03, 2009

California Tortilla is proud of its wacky marketing campaigns—most of which happen on a pretty small budget. To launch their popular Fish Taco two years ago, the chain's founder came dressed up as a scuba diver and had buckets of water dumped on him—all recorded for posterity in a goofy YouTube video.

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