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Stretch your ad dollar

 By Restaurant Business Staff on Aug. 13, 2006

Tips on getting the best advertising deal from newspapers, TV networks and radio stations. Plus, do-it-yourself TV ads: Create an ad, plan a campaign and buy media—all online. Flynn Dekker, VP of marketing at Dallas-based Steak and Ale, needed a new ad campaign.

Wing Men Face Off

 By Restaurant Business Staff on Aug. 07, 2007

When your concept is all about chicken wings, smart buying is key to profitability in a time of rising prices. A pair of operators share their strategies.

Financing

Frozen Dough: Rising With the Trends

By Restaurant Business Staff on Jul. 01, 2008

There’s nothing like the aroma of bread or cookies baking in-house to whet customers’ appetites.These days, everyone from a mom-and-pop convenience store...

Nordic: 21st century Scandinavian

By Restaurant Business Staff on Jun. 01, 2010

Although the terms “Scandinavian” and “Nordic” are used interchangeably, Scandinavia originally referred only to Norway, Sweden and Denmark while Nordic is an umbrella term created by the French (“Pays Nordiques” or “Nordic Countries”) to also include Finland and Iceland. While each country claims its unique dishes, all share similarities.

August 2011 Ideas Index

By Restaurant Business Staff on Aug. 01, 2011

Pricing: Instead of discounting, add value. Brown’s Chicken offers incentives the more you spend on catering.

The impact of menu design

By Restaurant Business Staff on Mar. 01, 2012

Menus are a restaurant’s most intimate point-of-sale connection to the customer, yet there is little understanding of how the menu actually impacts consumer behavior. Research conducted at the CIA has taken an evidence-based approach to understanding how consumers interact with restaurant menus.

Pro*Act Promotes Brian Kane to Chief Operating Officer

By Restaurant Business Staff on Jan. 22, 2013

MONTEREY, CA—Pro*Act, a distributor of fresh produce, has promoted Brian Kane to Chief Operating Officer. Kane joined Pro*Act in 2008 as Vice President of...

Look before you leap

By Bill Main on Mar. 28, 2001

Everything is going great. Your staff is professional, talented, and dependable! Your customer base is growing. You've gotten good reviews. Profits are steady. You've made every mistake in the book and you've learned your lessons. So what's the problem?

Financing

Q & A with Jean Bernstein

By Restaurant Business Staff on Sep. 13, 2006

A conversation with Jean Bernstein

Financing

Frozen drinks: Beyond shakes and margaritas

By Restaurant Business Staff on Aug. 13, 2007

This chilly category covers both alcoholic and non, and includes daiquiris, mudslides and piña coladas, as well as smoothies, granitas, slushies and more.

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