Marketing

Chipotle looks to get even more business from its most-loyal customers

The fast-casual chain, which has done more than $2 billion in digital sales so far this year, launched an expansion of its rewards program Wednesday that offers ways to earn extra points and badges by completing personalized challenges.

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Operations

Gladstone's in Los Angeles prepares to make its last days the best ever

Three partners and a small group of employees are determined to keep the 50-year-old beachfront restaurant alive, risking everything with the hope of making history.

Technology

Retailers are ditching self-checkout. Should restaurants take heed?

Tech Check: Retail trends are often a preview of what's to come for restaurants, but that may not be the case here.

Financing

Social media giveth and social media taketh away

The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.