The Counter, Sriracha Wings
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The Counter

DISH: SRIRACHA WINGS
CATEGORY: SIGNATURIZING A TREND

Dishes in the Signaturizing a Trend category play up an of-the-moment ingredient, flavor or cuisine can spark sales. But to keep those sales going, uniqueness counts. These chains jumped on a trend and made it their own, creating items that reflect their identities and strengthen their menus. 

The Counter is known for its burgers, but Sriracha Wings have risen quickly as a menu star. Operationally, the pairing of two trends—shareability and Sriracha—in the sweet-spicy wings is easy to execute; they’re tossed in the sauce and finished on the same grill as the burgers. 

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